“…However, unlike these earlier papers which focus on property rights from the perspective of policy, the present article considers the implications of digital copyright, and in turn, the violation of those property rights through piracy, a question that affects the strategy of platform firms which try to optimize innovation, "on top of their platforms" (Boudreau & Jeppesen, 2015;Jacobides et al, 2018). The insights from this article have less to do with optimal strategies for pirated firms themselves to regulate piracy (Conner & Rumelt, 1991;Dey, Kim, & Lahiri, 2019), but more for the platform itself that can benefit or be harmed by the presence of piracy. For instance, the results of the present study suggest that piracy may shape innovative effort, but that this may be observed mostly through a decline in incremental innovations such as bug fixes.…”