Online, offline, and buy-online-pick-up-in-store retail strategy under a dual-channel advertisement driven demand

Sarkar, Biswajit; Amankou, Kunomboua Anicet Cyrille; Sarkar, Mitali; Seo, Yong Won

doi:10.1016/j.jretconser.2024.103979

Journal of Retailing and Consumer Services

2024

DOI: 10.1016/j.jretconser.2024.103979

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Online, offline, and buy-online-pick-up-in-store retail strategy under a dual-channel advertisement driven demand

Biswajit Sarkar,

Kunomboua Anicet Cyrille Amankou,

Mitali Sarkar

et al.

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Online, offline, and buy-online-pick-up-in-store retail strategy under a dual-channel advertisement driven demand

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References 71 publications

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