Online Marketplace Characteristics for Freelance Designers

Abstract

Marketplace is one of the choice places for designers to market the products they create. Online Marketplace is a networking site or application on a gadget that provides online trading facilities from various sources. In the marketplace, application owners or website networks only provide facilities for users to display products sold. In addition, the marketplace owner also provides facilities in the form of bridging online transactions between sellers (designers) and buyers. In utilizing the marketplace, designers must know the needs and desires and design market trends. Because with accurate data related to needs, trend design will greatly help designers to create design products that are suitable for the market. Not only the idealism of designers in making works, but also still relies on dynamically changing demands.
 This study intends to determine the design trends that are in accordance with the desires and needs of the graphic design market so that they can help designers determine the making of works sold in the marketplace. This study uses a qualitative research approach to explore all phenomena that occur in the world of online design marketplace. Through this qualitative approach, researchers will understand social reality, see what conditions exist in the sale and purchase of design products and design trends that are popular in society. This qualitative approach is sought to be directed at identifying the trend design and style design that designers need for the basis of making designs that can be sold in the marketplace.
 
 Keywords: Online Marketplace, Design Marketplace, Freelance Designer

Analysis Strategy of Visual Brand Adaptation During the COVID-19 Pandemic

“…This can be done via epoche and eidetic. Epoch is a process in which the researcher suspends or postpones the assessment of the points/phenomena he observes even though he has had certain preconceptions or judgments about the phenomenon [2]. Let the phenomenon speak as it is, without the intervention of good-bad, positive-negative, moral-immoral, etc., from the researcher.…”

“…Where creativity is absolutely necessary when branding, especially when working from home like this. The branding activities carried out also vary, ranging from CSR activities related to the coronavirus pandemic, shopping from home campaigns, branding through online media, social media, official websites, creating online festivals by providing special discounts and others [2]. Several strategies can be implemented for a company so that it is a brand and product position will survive a pandemic that is uncertain.…”