Online life insurance purchasing intention: Applying the unified theory of acceptance and use of technology

Jiang, Shijie; Liu, Xin; Liu, Na; Xiang, Feiyun

doi:10.2224/sbp.8141

Cited by 6 publications

(10 citation statements)

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“…The value below 0.90 is proposed to establish the discriminant validity (Aziz et al, 2019). The previous study (Iglesias et al, 2019;Jiang et al, 2019aJiang et al, , 2019b tested discriminant validity based on the metrics from the Fornell-Larcker criterion and suggests that this measure is not proper for accessed discriminant validity evaluations. Thus, HTMT is used to test the discriminant validity of this study.…”

Section: Measurement Modelmentioning

confidence: 99%

The importance of trust factor in the intentions to purchase Islamic insurance (takaful) in Indonesia

Poan

Merizka

Komalasari

2021

JIMA

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Purpose The purpose of this study is to examine the role of attitude, religiosity, awareness and subjective norm toward trust which influences purchase intention regarding Islamic insurance in Indonesia. Design/methodology/approach This research uses quantitative methods. Online questionnaires are distributed and collected for people who already have an insurance policy, have the knowledge and are interested in buying Islamic insurance in Indonesia. A total of 322 valid responses were collected using non probability purposive sampling and snowball sampling method. To achieve the purpose of this study, an analysis using SEM or structural equation model for hypothesis testing was performed. Findings The results show that trust significantly affected purchase intention regarding Islamic insurance. Other than that, trust is significantly influenced by awareness, religiosity and subjective norm. Moreover, the attitude toward trust found that not significantly related. Originality/value The originality of this study is the first research integrating attitude, religiosity, awareness and subjective norm, mediating by trust toward a purchase intention of Islamic insurance in Indonesia.

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Section: Measurement Modelmentioning

confidence: 99%

The importance of trust factor in the intentions to purchase Islamic insurance (takaful) in Indonesia

Poan

Merizka

Komalasari

2021

JIMA

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“…As noted in most medical care services reforms, customers’ perceptions and purchase intention (Jiang et al, 2019; Wu et al, 2008) are the pillars of healthcare insurance policy objectives. Customers’ intention to purchase health insurance, which involves value judgment of fairness (Yu et al, 2008) based on the degree of purchase intention, was examined in this study by including a determinant, insurance literacy, into the Theory of Planned Behavior (TPB).…”

Section: Introductionmentioning

confidence: 99%

Predicting the Intention and Purchase of Health Insurance Among Malaysian Working Adults

et al. 2021

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This study explored the effects of insurance literacy, perceived usefulness, attitude toward health insurance, subjective norm, and perceived behavioral control on the intention to purchase and the actual purchase of health insurance among working adults in Malaysia. This quantitative study adopted the cross-sectional design with data gathered from 1,308 working adults through a Google form link shared in social media. Upon analysis, the outcomes revealed that insurance literacy, perceived usefulness, attitude toward health insurance, subjective norm, and perceived behavioral control exerted a significantly positive effect on the intention to purchase health insurance. Intention to purchase health insurance exhibited a significantly positive impact on actual purchase of health insurance. Empirically, intention to purchase health insurance yielded a significantly positive mediating effect. Based on the multi-group analysis (MGA), the perceived behavioral control was significantly stronger among rural respondents than urban respondents, as well as among respondents with a bachelor degree than those with secondary school certificate. Referring to the retrieved empirical outputs, financial and health management policymakers, as well as insurance companies in Malaysia should concentrate more on the positive attributes of health insurance in order to improve the attitude of Malaysian working adults toward insurance and insurance literacy.

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“…Both the Chinese version and the English version were provided to fit the needs of all respondents. Some items have been adapted from previously validated instruments in the existing studies ( Davis, 1989 ; Venkatesh et al, 2003 ; Slade et al, 2015 ; Jiang et al, 2019 ; Singh et al, 2020 ; Batucan et al, 2022 ; Nan et al, 2022 ). The corresponding statements were modified to suit the current research theme.…”

Section: Methodsmentioning

confidence: 99%

“…For example, according to the literature review presented by Utami et al (2021) , the positive relationship is mostly robust regarding the adoption of FinTech products. Jiang et al (2019) revealed that social influence has a significant positive impact on intention to purchase online life insurance using a sample of 315 participants in China. Keat et al (2020) reported the same result using a sample of 183 engineering students in Malaysia.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

“… Lee (2013) used the UTAUT model with the addition of a security risk variable to study the determinants of intention to buy online automobile insurance products from a sample of 203 respondents. Jiang et al (2019) reported an investigation of online life insurance purchase intention, and the authors successfully applied the UTAUT model as a foundation for the conceptual model. As can be seen from the above discussion, the core constructs in the UTAUT model can be quite robust in predicting behavioral intention.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Investigating the intention of purchasing private pension scheme based on an integrated FBM-UTAUT model: The case of China

Guo

Gong

2023

Front. Psychol.

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The newly established private pension scheme in China has received great attention as it would be an important supplement to China’s social safety net and corporate annuity amid an aging population. It provides a way of helping to address the challenge of ensuring adequate retirement income, and the scheme is expected to grow significantly in the coming years. This study investigates factors affecting the intention of purchasing the private pension scheme using a conceptual model based on the integration of Fogg Behavioral Model (FBM) and Unified Theory of Acceptance and Use of Technology (UTAUT) model. The questionnaire-based data from a sample of 462 respondents had been analyzed. Both exploratory factor analysis and confirmatory factor analysis were used to assess validity. The hypothesized relationships in the integrated FBM-UTAUT model were tested using structural equation modeling. The research findings indicate that anticipation, social influence, effort expectancy, performance expectancy, side benefits and facilitating conditions have significant positive impacts on intention to purchase. According to the exploratory factor analysis, the integrated FBM-UTAUT model can explain more than 70% of the total variance. Meanwhile, effort expectancy can be affected by time effort, thought effort and physical effort collectively, while performance expectancy can be affected by risk and trust. It is revealed that the integrated FBM-UTAUT model can be effective in explaining purchase intentions in a private pension scheme context, and this study is expected to offer helpful advice on the design of pension products and the reform of pension policies.

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Online life insurance purchasing intention: Applying the unified theory of acceptance and use of technology

Cited by 6 publications

References 0 publications

The importance of trust factor in the intentions to purchase Islamic insurance (takaful) in Indonesia

The importance of trust factor in the intentions to purchase Islamic insurance (takaful) in Indonesia

Predicting the Intention and Purchase of Health Insurance Among Malaysian Working Adults

Investigating the intention of purchasing private pension scheme based on an integrated FBM-UTAUT model: The case of China

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