Online library job advertisement in United Arab Emirates: a content analysis of online sources

Abstract

Purpose The purpose of this paper is to investigate and analyze library jobs advertised by higher education institutions, newspapers and job market sites in United Arab Emirates (UAE). Design/methodology/approach The paper uses summative content analysis approach for data collection, data analysis, evaluation and assessment. It reports about the accuracy of advertisements, job titles, job categories, locations and types of libraries. Findings Higher education institutions demonstrate the highest accuracy level in advertising library jobs. Librarian emerged to be the highest advertised title by the sources. e-library executive, principal-publications and library, and primary librarian found to be the new titles in the market. The paper also found inconsistencies and lack of uniformities among the sources in using job categories to advertise library jobs. In fact, none of them used the term “library” in any category. Academic libraries recorded the highest advertised jobs compared to other types of libraries. Research limitations/implications The paper is based on library jobs advertised on the websites. Websites are only one source of library job advertisement. Practical implications The paper provides important information for librarians looking for library jobs in the Middle East as well as for library managers and decision makers who wish to recruit library professionals. Originality/value The paper represents one of the few studies conducted on library job marketing in UAE. Findings of the study may contribute to the improvement of library job marketing not only in UAE but also in the other gulf countries.

Workplace information literacy skills

“…For their part, library schools are trying to produce skilled graduates as per market needs (Inskip, 2017). Studies of recent graduates in librarianship and information science have shown that while they have continually faced challenges in employment opportunities, possessing competency in areas such as information literacy is an advantage (Kaba, 2017;Reeves and Hahn, 2010;Fisher, 2003).…”

Leadership, Development, and Expertise: A Qualitative Content Analysis of Scholarly Communication Librarian Position Announcements

“…Such studies may also be skills-specific, as in digital curation (Kim et al, 2013) or metadata (Hall-Ellis, 2015); or they may be publication-specific, such as Wu and Li's study of reference librarian positions posted in Journal of the Medical Library Association (2008). Analyses of job announcements may also be bound by geography, as in a study of job postings by higher education institutions in United Arab Emirates (Kaba, 2017); an evaluation of job titles in Sindh Province, Pakistan (Mustafa & Ansari, 2012); or to review library information studies and information management curricula in Australia (Wise, Henninger, & Kennan, 2011).…”

Personality Requirements for Ukrainian and Czech Managers Creating Brands as a Competitive Advanatage

“…2016). Recruitment ads today are generally available online, allowing for reduced advertising costs, better access and ongoing updates; for details see Kaba (2017) and Noe et al (2017). For these reasons, vacancy advertisements were used as a source of data.…”

“…The present study involves a summative content analysis of the occurrence of soft skill and personality descriptors sought in candidates for brand manager positions. Numerous authors have used content analysis in a similar way; see, for example, recent studies focusing on librarians (Detmering & Sproles, 2012;Triumph & Beile, 2015;Kaba, 2017), logisticians (Kovacs et al, 2012), and entry-level foresters (Bettinger & Merry, 2018).…”