Online information product design: The influence of product integration on brand extension

Explaining and Predicting Mobile Government Microblogging Services Participation Behaviors: A SEM-Neural Network Method

“…There are several reasons for applications of the SOR paradigm in the present study. First, based on the SOR paradigm, existing studies have validated the effects of environment stimulus such as atmosphere and channels availability on internal states, and subsequent purchase behaviors [31], [32], [35]. The findings of these studies support the application of the SOR framework in accounting for citizens' gratifications and participatory responses to the external environmental stimulus.…”

“…The stimulus-organism-response (SOR) framework proposed by [28], which posits that stimuli from external environmental cues affect an individual's internal organism states, which in turn drive behavioral responses [29]- [31]. This framework is originated from Woodworth's learning theory, which developed in the early 20th century.…”

Spillover effects from web to mobile payment services

“…The original WP helps to signal service attributes and images credibly. To lower information uncertainties, consumers are likely to evaluate new MP services based on their relevant schema of trustful WP services (Song et al , 2010, 2013). A strong sense of cognitive trust denotes that a consumer believes that WP services have the capability to offer safe and reliable financial services (Kim et al , 2009).…”

How do bidders’ organism reactions mediate auction stimuli and bidder loyalty in online auctions? The case of Taobao in China

“…All of the aforementioned studies have confirmed the validity of the traditional S-O-R model, and most have tested the mediating effect of the organism on an ad hoc basis using Baron and Kenny's [43] three-step method. In addition to using the standard S-O-R constructs, some studies have adopted applied personal or situational moderators, such as involvement and atmospheric responsiveness [44], perceptual curiosity [8], involvement and demographic attributes [41], product-related risk [45], and user expertise [9]. In studies of multiple organism constructs, researchers have also examined the interactive effects of the variables [e.g., 7; 38; 39; 41; 42; 44].…”

“…According to the traditional S-O-R model, environmental stimuli can lead to cognitive and affective reactions that cause certain behaviour to be performed [5]. The model, which has been widely applied and successfully validated in information systems (IS) research, considers the organism to be the mediator between the stimulus and the response [6][7][8][9]. A recent meta-analysis of S-O-R research [10] has also confirmed the validity of the organism as a theoretical construct for empirical investigation.…”