Online Grocery Shopping and Covid-19

Abstract

Online grocery shopping was intended to ease busy consumers who could not go to the store due to tight schedules. However, when the Covid-19 hit, this shopping channel saw a surge in Indonesian consumers’ interest in its lesser contact factor. There were also business entities specifically built up to cater Indonesian consumers on this platform. This paper aims to describe the Indonesian consumers’ behavior changes towards online grocery shopping through a literature review. The results show that Indonesian consumers had adjusted to changes after the Covid-19 pandemic. Thus, online grocery shopping will likely stay in the Indonesian consumer’s preference for shopping. The paper also provides substantial managerial implications.