“…Online games come to be one of the rapidly growing internet-based entertainment industries (Koo, 2009;Lee and Tsai, 2010;Snodgrass, et al, 2017), one of the most popular online activities (Teng and Chen, 2014;Gainsbury, et al, 2017), and have become an important part of consumer culture over the past decade (Seo et al, 2015). As well as, it is considered one of the most profitable online entertaining activities (Hsu and Lu, 2004;Tseng, 2011), which noticeably attracted more and more gamers and providers as well in recent years (Hsu and Lu, 2004;Yang et al, 2009;Huang et al, 2017).…”