Abstract:The purpose of the study is to investigate factors that determine consumers' online purchase intention of buying footwear. Footwear, being a high involvement product, is difficult to sell online as people try size to fit before buying, which is more than any other product category. As per the previous studies, the need for touch is the most prominent factor inhibiting customers to buy footwear online. However, with the increasing need for convenience, superior quality digital catalogs, increasing internet dens… Show more
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