Online Food Shopping: A Conceptual Analysis for Research Propositions

Liu, Chi-Fang; Lin, Chien-Ho

doi:10.3389/fpsyg.2020.583768

Cited by 22 publications

(22 citation statements)

References 62 publications

(64 reference statements)

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“…With the rapid development of digital technology, online shopping trends in China are expected to grow rapidly (Xu et al, 2020). Compared with physical stores, e-shops rely more on customer citizenship behavior, which refers to a customer's self-willingness to take part in unsolicited, helpful, and constructive behaviors toward other customers and the company, to obtain and maintain a competitive advantage (Gong and Yi, 2019;Liu and Lin, 2020). Because e-retailers who face too many imitators and competitors in mature homogenous markets are inclined to rely more on the help and recommendations of e-shoppers (Yi and Kim, 2017;Burnham et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Effects of Service Recovery Expectation and Recovery Justice on Customer Citizenship Behavior in the E-Retailing Context

et al. 2021

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Customer citizenship behavior in the online shopping environment is vital to the success of e-retailers. However, it is unclear whether and how service recovery expectation and recovery justice predict customer citizenship behavior in e-retailing settings. Grounded on the expectation confirmation theory and social exchange theory, this study examined the influence of service recovery expectation and recovery justice on customer citizenship behavior with a serial mediation of recovery expectation confirmation and post-recovery satisfaction. A total of 774 samples from e-shoppers with most impressive (N = 401) and most recent (N = 373) service recovery experience were collected to test the hypotheses using structural equation modeling and bootstrapping procedures. This study reveals that service recovery expectation has a negative impact on recovery expectation confirmation, while recovery justice positively affects recovery expectation confirmation, which is further positively correlated with post-recovery satisfaction and customer citizenship behavior. Moreover, recovery expectation confirmation and post-recovery satisfaction play a serial mediation in the relationship between service recovery expectation and recovery justice, and customer citizenship behavior. Our study contributes to the growing body of customer citizenship behavior literature by offering an alternative perspective (i.e., service recovery) to understand what encourage or impede customer citizenship behavior, and expands service recovery literature by combining service recovery expectation and recovery justice into a framework and revealing the expectation–confirmation mechanism through which they influence post-recovery satisfaction in online shopping setting.

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Section: Introductionmentioning

confidence: 99%

Effects of Service Recovery Expectation and Recovery Justice on Customer Citizenship Behavior in the E-Retailing Context

et al. 2021

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“…To improve continuous use or mobile shopping behavior, hedonistic-related factors, entertainment satisfaction, and mobile app atmosphere are generally considered to be critical influencing factors (Lee and Kim, 2019). However, online shopping for food is different from shopping for other things online (Liu and Lin, 2020). For the OFD system, unlike ordinary mobile applications, it integrates different online and offline entities such as information systems (IS), restaurants or merchants, delivery persons, and customers; therefore, it is difficult to understand the continued usage intention of consumers only from the perspective of IS.…”

Section: Introductionmentioning

confidence: 99%

Influencing Factors of the Continuous Usage Intention of Consumers of Online Food Delivery Platform Based on an Information System Success Model

et al. 2021

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Online food delivery (OFD) has gradually become a development trend in the catering industry. However, the homogenization of the principal OFD platforms is becoming increasingly obvious, and there is an urgent need to explore the continuous usage intentions of consumers of the OFD platform. Unlike previous studies, this study employs DeLone and McLean's information system (IS) success model as the theoretical framework and constructs the influencing factors model of the continued usage intentions of users of the OFD platform from three aspects, namely, service, system, and information quality. Participants (N = 361) completed a questionnaire assessing their continuous usage intentions of the OFD platform, and the results were analyzed using a structural equation model (SEM). Service worker, platform quality, and content consistency have significant positive effects on the trust in the platform and satisfaction of consumers. Both the trust in the platform and satisfaction of consumers have a positive impact on their continuous usage intentions. We also explored the mediating effect of the trust in the platform and satisfaction of consumers. This study adds to the academic literature and practical implications for the continuous usage intention of consumers. This study discusses the influencing factors and formation mechanism of the continuous usage intention of consumers and proposes a model of the continuous usage intention of consumers of OFD platforms. Moreover, OFD platforms can make differentiation strategies more targeted and eliminate the dilemma of homogenization competition of OFD platforms.

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“…Although many consumers are concerned about freshness, since the pandemic, buying fresh food items online is gradually becoming the norm worldwide; sellers use packaging that keeps food safe and fresh during transit and displays its freshness to reassure consumers (33) .…”

Section: Discussionmentioning

confidence: 99%

Food promoted on an online food delivery platform in a Brazilian metropolis during the coronavirus disease (COVID-19) pandemic: a longitudinal analysis

Horta

Souza

Mendes

2022

Public Health Nutr.

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Objective: To analyse food advertised on an online food delivery (OFD) platform during 16 weeks of the COVID-19 pandemic in Brazil. Design: Longitudinal study. We randomly selected foods advertised on the OFD app’s home page, classifying the food items into water; natural juices and smoothies; vegetables; fruits; traditional meals and pasta; ultra-processed beverages; ice cream and candies, and salty packaged snacks; sandwiches; savoury snacks; and pizza. We also registered the marketing strategies used to promote the food items, such as photos, discounts, ‘combo deals’, and messages on healthiness, value for the money, tastiness, and pleasure. Setting: Belo Horizonte, Minas Gerais, Brazil. Participants: 1,593 food items. Results: In general, the OFD platform most commonly promoted traditional meals and pasta, ultra-processed beverages, and sandwiches—these food groups were offered 20–25% of the time during the 16 weeks. There were no promotions for water during the whole period, and the least common promotions were those for natural juices and smoothies, vegetables, and fruits (<5%). The most common food promotion strategies were photos (>80%) and discounts (>95%), while approximately 30% of the offers featured combo deals. Messages on tastiness, pleasure, and value for the money varied from 15% to 40%. Conclusion: Although the OFD platform offered traditional meals and pasta, most of the foods and beverages advertised were unhealthy and promoted with persuasive strategies. This finding highlights a growing public health concern: an increase in unhealthy eating patterns during the pandemic.

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Online Food Shopping: A Conceptual Analysis for Research Propositions

Cited by 22 publications

References 62 publications

Effects of Service Recovery Expectation and Recovery Justice on Customer Citizenship Behavior in the E-Retailing Context

Effects of Service Recovery Expectation and Recovery Justice on Customer Citizenship Behavior in the E-Retailing Context

Influencing Factors of the Continuous Usage Intention of Consumers of Online Food Delivery Platform Based on an Information System Success Model

Food promoted on an online food delivery platform in a Brazilian metropolis during the coronavirus disease (COVID-19) pandemic: a longitudinal analysis

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