Online Environmental Activism in South Africa: A Case Study of the #IAM4RHINOS Twitter Campaign

Carew, Joanne

doi:10.5789/8-2-169

Cited by 5 publications

(4 citation statements)

References 17 publications

(26 reference statements)

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“…All of the informants state they have engaged with the campaign by responding to updates on Twitter -by retweeting (RT) and also forwarding the information through their personal account in their own language. Retweets, according to Morris ( 2009), indicates the amount of tweet being forwarded by users, which could be described as a valuable tweet (Carew, 2015).…”

Section: Questionsmentioning

confidence: 99%

“…The case of Savesharks Indonesia describes the trends of online environmental activismwhere activists use social networking platform to recruit members, to promote their causes, to facilitate fundraising efforts and to manage their campaign activities (Carew, 2015;Crowther et al, 2012). From its initial start, Savesharks Indonesia had involved individual supporters and informal grouping of activists -by using social media and also developed collaborations with a number of organisations.…”

Section: Questionsmentioning

confidence: 99%

“…In addition, the use of hashtag #savesharks and symbol -in the form of Itong Hiu -has also contributing to make the campaign more visible and to grab the attention of social media users, particularly youth. Interestingly, using a hashtag can be seen as an explicit attempt to address an imagined community of users -it has keywords function that link the networks of follower and followee; for reaching a new community of users (Bruns & Burgess, 2012;Carew, 2015). This might explain why Savesharks Indonesia opts to use the hashtag #savesharks instead of #savesharksIndonesia.…”

Section: Questionsmentioning

confidence: 99%

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Social Media, Youth and Environmental Low-Risk Activism: A Case Study of Savesharks Indonesia Campaign on Twitter

Hersinta

Sofia²

2022

aspiration

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The lack of understanding and awareness on shark’s conservation in Indonesia is still largely found. Evidently, it could be seen from the massive reducing number of shark’s population, irresponsible consumption of shark meat, and constant activities on illegal, unregulated and unreported shark fishing and finning in Indonesia. On the other hand, shark existence is considered critical for sustainability in the marine area. In 2012, Savesharks Indonesia has started an online campaign on Twitter as their effort to raise public awareness of the critical role of sharks’ conservation. However, social media activism has the possibility to lead into ‘slacktivism’, or ‘feel good’ activism; without creating a meaningful impact for the cause. This article is intended to explore the relationship between online environmental activism and its implication toward the cause. On the first stage, we analyse the Twitter content in 2014 Savesharks campaign – based on Lovejoy & Saxton (2012) framework of communicative functions in Twitter environmental advocacy. On the second stage, we conduct interviews with informants who represent Savesharks’ campaign audience – to investigate the level of activism that the audience refers to in this campaign. Results indicate that Savesharks Indonesia online activism has reached the action stage where the audience were involved not only in online realm of activism but also in offline forms. However, the online activism of Savesharks Indonesia was reflecting more of a “populist political activism” (Lim, 2013). As such, it is still questionable whether the activism could lead to tangible political actions (e.g. influencing the environmental policies).

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Section: Questionsmentioning

confidence: 99%

Section: Questionsmentioning

confidence: 99%

Section: Questionsmentioning

confidence: 99%

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Social Media, Youth and Environmental Low-Risk Activism: A Case Study of Savesharks Indonesia Campaign on Twitter

Hersinta

Sofia²

2022

aspiration

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“…El concepto de los influenciadores (influencers) está tomando cada vez más relevancia en el marco de la comunicación política (Puyosa, 2016;Carew, 2014). Esta figura, como señalan Bakshy y otros (2011) es todavía ambigua en el contexto de las redes sociales: -In general, influencers are loosely defined as individuals who disproportionately impact the spread of information or some related behavior of interest‖.…”

Section: Twitter Y Eleccionesunclassified

Movilización y participación en Twitter. Estudio de caso del hashtag #SuperTuesday en las primarias presidenciales de EEUU 2016

Martínez

González

Gracia

2017

RLCS

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El proceso electoral de los Estados Unidos es de interés mundial; es un evento de impacto por el interés informativo y el supermartes es un hito en la campaña electoral a la Casa Blanca. Objetivo: Analizar los contenidos y la interacción en Twitter durante la jornada del supermartes. Metodología: El estudio incluyó las características de los tweets publicados, los tipos de contenido, los temas y la interacción en Twitter. El estudio se realizó seleccionando tuits durante la jornada del supermartes que incluyeron el hashtag #SuperTuesday. Las metodologías utilizadas fueron el análisis de contenido. Discusión y Conclusiones: La constante fue la preferencia por resaltar la jornada electoral a través de contenidos originales y en los cuales no destacaba ninguno de los candidatos. El supermartes fue la temática de preferencia dejando paso, al final de la jornada, a los candidatos como tema preferente.

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Exploring the Use of South African Ethnic and Racial Slurs on Social Media

Mbowa¹

2020

International Journal of Critical Diversity Studies

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In this paper, I use discourse analysis as a framework to examine Facebook posts and understand how South African ethnic and racial slurs are used and responded to on social media platforms. I illustrate how language in general and slurs in particular work as tools for the negotiation, (re)production, (re)circulation and maintenance of particular ethnic and racial identities and representations. My findings focus on two interrelated aspects of the data: the first concerns the discursive features of the initial posts and the second relates to subsequent responses to the posts. The close examination of initial posts reveals the ways in which the original posters (OPs) position themselves and those they refer to using these slurs. Social media interlocutors recognise the words “kaffir”, “coolie”, “Hottentot” and “makwerekwere” as strongly tied to power and racial/ethnic identity and deliberately use them to provoke controversial debates and to construct “us vs. them” scenarios. The significance of the study is twofold: firstly, it contributes to literature that highlights the role of social media platforms as vehicles for racial and ethnic hate speech. Secondly, it underlines the complexities of race and ethnic relations in the country by highlighting the need for robust discussions around the way South Africans view themselves in comparison to out-group members, including other Africans.

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Online Environmental Activism in South Africa: A Case Study of the #IAM4RHINOS Twitter Campaign

Abstract: The

Cited by 5 publications

References 17 publications

Social Media, Youth and Environmental Low-Risk Activism: A Case Study of Savesharks Indonesia Campaign on Twitter

Social Media, Youth and Environmental Low-Risk Activism: A Case Study of Savesharks Indonesia Campaign on Twitter

Movilización y participación en Twitter. Estudio de caso del hashtag #SuperTuesday en las primarias presidenciales de EEUU 2016

Exploring the Use of South African Ethnic and Racial Slurs on Social Media

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