Online Destination Marketing: Do Local DMOs Consider International Guidelines for Their Website Design?

Hofbauer, Julia; Stangl, Brigitte; Teichmann, Karin

doi:10.1007/978-3-211-99407-8_22

Cited by 6 publications

(1 citation statement)

References 2 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…DMO websites have been examined to benchmark their performance from various standpoints, including information quality (Choi, Lehto, and Oleary 2007; Stepchenkova et al 2010; Tierney 2000), structural and graphic design (Hofbauer, Stangl, and Teichmann 2010), different linguistic expressions (Manca 2008), and the role of visual images (Stepchenkova and Zhan 2013). Recent studies have taken a new turn by adopting telepresence (Choi, Ok, and Choi 2016a), machine-learning (He et al 2022), and eye-tracking (Kanazawa et al 2021) approaches.…”

Section: Introductionmentioning

confidence: 99%

Invisible Power of Culture: Mapping Tourist Information Flow of National DMO websites

Park

Степченкова

2022

Journal of Travel Research

View full text Add to dashboard Cite

Destination Marketing Organization (DMO) websites serve as hubs for disseminating information to tourists and communicating with destination stakeholders via a system of hyperlinks. These websites and their hyperlink structures potentially reflect cultural variations among societies and, therefore, differ in what tourists from other cultures might expect in terms of the information search process, affecting early impressions about the destination. The study compares the hyperlink structure of official DMO websites of South Korea, the United States, and Germany and examines whether the ways of organizing and distributing tourist information are reflective of cultural variations. The collected data were examined using the blockmodeling technique. The main differences among the three networks were found in structural properties and the ways tourist information was distributed. Cultural dimensions can explicate the different patterns of information flow. The findings contribute to the literature on how hyperlinked information can be leveraged to the benefit of tourists.

show abstract

Section: Introductionmentioning

confidence: 99%

Invisible Power of Culture: Mapping Tourist Information Flow of National DMO websites

Park

Степченкова

2022

Journal of Travel Research

View full text Add to dashboard Cite

show abstract

Website Evaluation Frameworks: A Review of the Hospitality and Tourism Field from 1996 to 2019

2022

Handbook of E-Tourism

View full text Add to dashboard Cite

Website Evaluation Frameworks: A Review of the Hospitality and Tourism Field from 1996 to 2019

2022

Handbook of E-Tourism

View full text Add to dashboard Cite

Online Destination Marketing: Do Local DMOs Consider International Guidelines for Their Website Design?

Cited by 6 publications

References 2 publications

Invisible Power of Culture: Mapping Tourist Information Flow of National DMO websites

Invisible Power of Culture: Mapping Tourist Information Flow of National DMO websites

Website Evaluation Frameworks: A Review of the Hospitality and Tourism Field from 1996 to 2019

Website Evaluation Frameworks: A Review of the Hospitality and Tourism Field from 1996 to 2019

Contact Info

Product

Resources

About