Online Destination Image Generated by National Tourism Organizations Hosed WeChat Official Accounts

Liang, Xinjian; Xue, Jiaolong

doi:10.1109/icim52229.2021.9417140

Cited by 3 publications

(2 citation statements)

References 14 publications

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“…Social media such as WOA have the advantages of reliable information, timely information updates and a wide audience. This greatly ensures the vitality of online destination image construction, which has become the platform for DMO to provide major public services and an important marketing channel in China [16]. Promoting the expected online destination image through WOAs will help to improve the reputation and success of the destination.…”

Section: Literature Review 21 Online Destination Image and Dmomentioning

confidence: 96%

“…The online destination image can be understood from the perspective of destination (the projection image) and tourists (the perception image) [16]. The "projected image" in this paper refers to the image projected by DMO through marketing information (such as DMO website and WOAs sponsored by DMO), which is the combination of government authority and private business efforts.…”

Section: Literature Review 21 Online Destination Image and Dmomentioning

confidence: 99%

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Research on Online Destination Image of Zhenjiang Section of the Grand Canal Based on Network Content Analysis

Yang¹,

Sha²,

et al. 2022

Sustainability

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The Zhenjiang section of the Grand Canal (ZGC) is an important part of the Grand Canal, which was listed on the World Heritage List in 2014. The purpose of this study is to analyze the projected image of the ZGC constructed by destination marketing organizations (DMO) in the WeChat official account (WOA) by using the network content analysis method to condense the image features of the ZGC on the Internet and to provide support for the brand image construction of the ZGC from the supply side. The results show that: (1) DMO pay more attention to the shipping traffic and generate less publicity regarding the literature and art of the ZGC; (2) the cognitive images that are widely promoted are river course and water transport; the emotional images in high-frequency words are less involved but are positive as a whole; (3) the brand image of the ZGC has a strong nostalgic characteristic; (4) more attention should be paid to the heritage sites in the Song Dynasty and near the river course and river outlet.

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Section: Literature Review 21 Online Destination Image and Dmomentioning

confidence: 96%

Section: Literature Review 21 Online Destination Image and Dmomentioning

confidence: 99%

Research on Online Destination Image of Zhenjiang Section of the Grand Canal Based on Network Content Analysis

Yang¹,

Sha²,

et al. 2022

Sustainability

View full text Add to dashboard Cite

show abstract

The projected image of idyllic life and its construction

Zhang

Duan

et al. 2023

Current Issues in Tourism

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The Cultivation Effect of Architectural Heritage YouTube Videos on Perceived Destination Image

Song¹,

Wareewanich³

2023

Buildings

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A positive and robust destination image endows a competitive advantage. As architecture appeals to tourists, it may be helpful to improve people’s perceptions of a place’s image. Social media cultivates the destination image. This study focused on the interrelationship of architectural heritage and destination image and aimed to investigate the potential of architectural heritage YouTube videos in communicating and cultivating the destination image of Beijing. It collected and analysed 2237 YouTube videos in French and 25,234 comments related to Beijing’s architectural heritage in tourism. The social networks analysis found that viewers lacked interaction. The sentiment analysis via artificial intelligence findings demonstrate that most video descriptions (94%) and viewers’ comments (91%) had a neutral or complimentary attitude on the buildings’ heritage in Beijing. The keyword in context (KWIC) results found that when people viewed Beijing’s architectural heritage tourism relevant videos and were fascinated by the content, they associated it with China rather than the city where the architectural heritage was located. This indicates a cultivation effect on the destination country image of China. The significance of this study is to provide suggestions to improve a country’s destination image with YouTube via architectural heritage. It also raises the importance and social awareness of architectural heritage conservation and provides insights for policymakers on destination country image building.

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Online Destination Image Generated by National Tourism Organizations Hosed WeChat Official Accounts

Cited by 3 publications

References 14 publications

Research on Online Destination Image of Zhenjiang Section of the Grand Canal Based on Network Content Analysis

Research on Online Destination Image of Zhenjiang Section of the Grand Canal Based on Network Content Analysis

The projected image of idyllic life and its construction

The Cultivation Effect of Architectural Heritage YouTube Videos on Perceived Destination Image

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