Online Customers Satisfaction on Repurchase Intention: Role of Mobile Shopping Perceived Customer

Hendar,; Sudarti, Ken; Rhemananda, Happy

doi:10.1007/978-3-030-50454-0_45

Cited by 3 publications

(3 citation statements)

References 33 publications

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“…This coincides with the research result made by Larasetiati & Ali (2019) that say that customers who can complete their purchasing activity faster, will be more likely to have a repurchasing intention in future. In accordance with the definition Perceived ease of use by Sudarti & Rhemananda (2020) who say that Perceived of Use refers to customers perception about the ease of use that is offered by the online business method that is able to influence customers decision, easy to use, getting what they want, becoming more skilled and more flexible in interaction. So, it can be seen that customers who can make product comparison between other sellers is a process that can facilitate customers before they make a decision to buy online.…”

Section: Discussionmentioning

confidence: 98%

“…This statement is supported by Dhingra et al (2020) believe that the trust helps consumers to make good decision. Meanwhile, Sudarti & Rhemananda (2020) say that the perceived of benefits is something that can elevate the performance of online purchase transaction. The perceived of benefits is defined as society's trust in using certain technology will elevate their performance, (Davis, 1985).…”

Section: Introductionmentioning

confidence: 99%

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Factors Affecting Online Repurchasing Intention

Esa¹,

Naseri²,

Idris³

et al. 2023

IJARBSS

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Background: This article intends to explore the related factors of online purchasing where customers' satisfaction will motivate them to the repurchasing process in future. Therefore, this study is conducted in order to identify the online repurchasing intention among private college students in the rural area in Melaka. Objectives: to identify whether the perceived of ease of use, trust and the perceived of benefits are able to influence the online repurchasing intention. Method: this study was done on 200 respondents among students in Melaka by distributing online questionnaires by using Google Form and the Statistic Package to The Social Science (SPSS) 22.0 was used to test the relevance between the dependent and independent variables. Result: the results showed that the perceived ease of use and the perceived of benefits have the significant positive influence towards the online repurchasing intention. Conclusion: based on this study, it is identified that the perceived ease of use and the perceived of benefits are the biggest influence towards the online repurchasing intention among rural students in Melaka. Future researchers can use other elements such as satisfaction and security in acquiring a better research result.

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Section: Discussionmentioning

confidence: 98%

Section: Introductionmentioning

confidence: 99%

Factors Affecting Online Repurchasing Intention

Esa¹,

Naseri²,

Idris³

et al. 2023

IJARBSS

View full text Add to dashboard Cite

show abstract

“…Perceived Ease of Use digambarkan sebagai jumlah kepercayaan pengguna saat berinteraksi dengan teknologi, sehingga pengguna tidak perlu mengerahkan banyak usaha (Lee et al, 2022). Perceived ease of use sangat penting dalam memperkirakan dan mengidentifikasi keinginan pelanggan untuk memanfaatkan sistem informasi, serta mendorong customer satisfaction saat membeli secara online (Hendar et al, 2021). Ketika navigasi e-commerce mudah dimengerti dan mudah digunakan, maka pelanggan akan merasa senang ketika menggunakan e-commerce.…”

Section: Pendahuluanunclassified

Anteseden dan Konsekuensi dari Customer Satisfaction pada E-commerce

Manuaba,

Faisal

2023

Manajemen

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Teknologi internet telah menjadi bagian yang tidak terpisahkan dari kehidupan manusia di era modern ini. Masyarakat yang bergantung pada teknologi dan internet menginginkan efisiensi dan kemudahan dalam berbagai aspek kehidupan, salah satunya dalam hal berbelanja. Tren belanja online berdampak pada e-commerce secara keseluruhan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh positif perceived usefulness, perceived ease of use, website design terhadap customer satisfaction dan pengaruh customer satisfaction terhadap purchase intention pada e-commerce serta menambah variabel information quality yang berpengaruh positif terhadap customer satisfaction. Penelitian ini dilakukan pada individu yang telah melakukan pembelian pada platform e-commerce setidaknya minimal 5 kali dalam 1 tahun terakhir. Penelitian ini menggunakan metode kuantitatif. Data penelitian diperoleh melalui kuesioner online (Google Form) yang disebarkan kepada 263 responden. Metode penarikan sampel yang digunakan dalam penelitian ini yaitu purposive sampling. Data dianalisis dengan menggunakan Structural Equation Model (SEM). Hasil yang telah didapatkan adalah perceived usefulness, perceived ease of use, website design, information quality berpengaruh signifikan dan positif terhadap customer satisfaction, dan customer satisfaction berpengaruh signifikan dan positif terhadap purchase intention.

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Please do not disturb: the effect of Zero-Contact Marketing on Korean consumers' decision-making process

Park

Song

et al. 2021

APJML

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PurposeThis study examines the effectiveness of Zero-Contact Marketing that minimizes contact between employees and consumers in marketplaces by adopting an integrated research framework of motivation theory, servicescape model and the theory of reasoned action (TRA).Design/methodology/approachThis study randomly collected 314 respondents through an online survey in May 2020 in South Korea. Structural equation modeling (SEM) assessed the overall hypothetical research model.FindingsZero-Contact Marketing facilitates the positive impacts of Korean consumers' motivations (intrinsic and extrinsic) and service environment on their word-of-mouth (WOM) intention to spread information about a store offering Zero-Contact Marketing service and the store revisit intention. In addition, consumers' attitude toward Zero-Contact Marketing and shopping pleasure (SPL) has stronger impacts on consumers' WOM intention than they do on the store revisit intention.Research limitations/implicationsThe limitation of this study lies in that the survey participants responded only in South Korea, which may lead to biased results. To provide a more generalized insight, this study should be extended by considering consumers in other countries, since many consumers around the world tend to minimize face-to-face interaction and avoid unnecessary interruptions under the current pandemic.Practical implicationsBy minimizing the social interaction between employees and consumers, Zero-Contact Marketing may increase consumers' shopping satisfaction with free shopping moments and no disturbance, especially under the COVID-19 pandemic.Originality/valueThe findings provide theoretical contributions by empirically validating the effects of intrinsic and extrinsic motivations and service environment on consumers' internal and external responses in a Zero-Contact retail setting.

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Online Customers Satisfaction on Repurchase Intention: Role of Mobile Shopping Perceived Customer

Cited by 3 publications

References 33 publications

Factors Affecting Online Repurchasing Intention

Factors Affecting Online Repurchasing Intention

Anteseden dan Konsekuensi dari Customer Satisfaction pada E-commerce

Please do not disturb: the effect of Zero-Contact Marketing on Korean consumers' decision-making process

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