Online Booking Services Assisted by Technology to Improve Customer Loyalty in Jordanian Five-Star Hotels

Purpose: The aim of this study is to investigate the relationship between information technology governance and cyber security, and how this relationship affects investor confidence. Theoretical framework: The study drawing upon theories and concepts from information technology, risk management, and finance to provide a comprehensive understanding of the relationship between IT governance, cyber security, and investor confidence. Design/methodology/approach: The statistical software Smart-PLS was utilized to perform an analysis and extract relevant findings from the data collected from the sample group, which comprised 153 individuals. The results obtained through this process were integral to the successful implementation of the research in practice. Findings: The study found that investor confidence is impacted by cyber security, but neither investor confidence nor cyber security are significantly impacted by information technology governance. Research, Practical & Social implications: The study highlights the crucial role of information technology governance dimensions in financial reports of businesses that operate in the IT industry, particularly telecommunications firms and private banks. By including such information in their financial statements, these organizations can effectively enhance investor confidence in their operations. Originality/value: The study's originality and value lie in its critique of the inadequate transparency and lack of interest in information technology governance in the financial reports of banks, telecommunications companies, and other sectors listed on the financial market. The findings underscore the significance of including such information in financial statements to boost investor confidence in these organizations.

Section: Cobit Framework and Information Technology Governancementioning

confidence: 99%

The Role of Information Technology Governance on Enhancing Cybersecurity and its Reflection on Investor Confidence

Shaker¹,

Al-Shiblawi²,

Union³

et al. 2023

“…BM is a customer-centric philosophy that should be embraced by all employees in the bank at every functional level, as it is based on meeting current and future needs and desires of customers (Alshammare et al, 2022). It involves core administrative activities such as planning, organizing, directing, and overseeing the auditing of financial products and services, as well as ensuring their smooth distribution through an integrated network of branches and units.…”

Section: Banking Marketingmentioning

confidence: 99%

Studying the Role of Banking Marketing in Supporting the Competitive Advantage of the Iraqi Banks

Turki,

Sabbar

2023

Purpose: The purpose of this study is to examine the contribution of banking marketing towards supporting the competitive advantage of banks in the Iraqi context. Theoretical framework: The study aims to investigate the influence of banking marketing activities on achieving the primary banking objective, with a specific focus on profit generation. Additionally, this research seeks to explore the role of marketing in supporting competitive advantage, which can be derived from a variety of factors such as expertise, technology, or resource advantages that allow banks to deliver more value to customers compared to competitors. This competitive edge plays a significant role in enabling banks to expand their reach and attract investment, both locally and internationally. Design/methodology/approach: The study utilized an analytical descriptive approach and was conducted as a field study. The data collection process involved both primary and secondary data sources. The primary data were gathered through a questionnaire designed to capture information on the study variables, while the secondary data were obtained from relevant literature and previous studies. The collected data were then analyzed using statistical software, namely SPSS, to derive meaningful insights and conclusions. Findings: The findings revealed that the dimensions of banking marketing and competitive advantage indicators had a high level of importance. These results suggest that the implementation of effective marketing can play a key role in enhancing the competitive advantage of Iraqi banks, thereby contributing to their overall performance and profitability. Research, Practical & Social implications: The study highlights the significance of banking services and their applicable mechanisms, as well as identifying competitive advantages and effective ways of supporting and consolidating them. In light of the findings, the study provides several recommendations aimed at supporting Iraqi banks in using banking marketing tools to positively impact customer satisfaction. The study's recommendations are intended to facilitate the development of contemporary practices that enhance the efficiency of banking sectors, which in turn supports the competitive advantage of Iraqi banks. Originality/value: This study represents a pioneering effort to bring together banking marketing and supporting competitive advantage as two interrelated fields that play an essential role in effective bank management. Marketing, in general, is customer-centric, and banks are no exception, as their existence is entirely dependent on the presence of customers, who constitute the market. Banking services, in particular, are long-lasting and typically extend to one consumer for a long period.

“…The Confucian values also have a positive effect in enhancing information exchange and cooperation between workers. Confucian philosophy is influenced by Taoism, which is based on the principle of balance and harmony between yang and Yin (Yeo;Wildman & Choi, 2017;Alshammare, Mutia, & Ghaith, 2022). Based on the previous, we will test the following two hypotheses:…”

Section: The Cognitive Dimensionmentioning

confidence: 99%

Taoist Behavior, an Approach to Create of Social Capital in Organization: a Case Study at Najaf International Airport

Haddawee,

Al-Sharifi,

Furaijl

et al. 2023

Purpose: The aim of this study is to explore the relationship between Taoist behavior and social capital as one of the important types of positive behaviors in organizations. Theoretical Framework: The study's main goal is to identify how Najaf international airport contributes to obtaining all information through the wide social networks of personal contacts by the managers of the organizations. Design/methodology/approach-The study collected data by designing a questionnaire distributed to (248) employees at Najaf International Airport, and the hypotheses that were developed through the literature related to the research variables were tested. Findings- The results revealed the existence of a correlation and impact relationship between Taoist behavior and the social capital of the organization, and this indicates the importance of social capital for workers and the extent of its contribution to achieving success through appropriate behavior for work, and the method of effective performance in light of competition and unexpected environmental conditions. As the Taoist behavior of the employees is based on two elements: balance and flexibility, and this is in line with the requirements of the social capital of a successful organization. Research, Practical & Social implications: The study is advocate for improving the basis and practices of Taoist conduct in the workplace by pushing individuals to balance their requirements with the demands of their work environment and the demands of their employer. Originality/Value: This paper develops and tests a model that explores the impact of Taoist behavior on social capital.