Online Accountability and Transparency in Sustainable Green Business

Abstract

Sales and marketing professionals understand that "the greener the better" applies to sales. However, there is a risk of the marketing department overstating what the company is doing for the environment.If a company is unsure, it is better to publish less information which is accurate than more information with potential inaccuracies.

Theoretical Review of Growth of E-Commerce in India and its Relevance in Future Business Sustainability

“…The marketing of environment products and services is often handled by marketing professionals with little or no background in sustainability. Kallberg (2012) added the risk factor of green-washing. Marketing department has a risk of overstating what the organisation is doing for the environment.…”