2017
DOI: 10.1007/978-94-024-1251-2_2
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One Size Does Not Fit All: The Importance of Contextually Sensitive mHealth Strategies for Frontline Female Health Workers

Abstract: mHealth solutions represent an exciting new frontier in the fight against myriad health challenges faced in the developing world, where the use of mobile phones has become pervasive across various socioeconomic boundaries. The principal users of these solutions are frontline healthcare workers; mostly women, often working at the lowest rung of health hierarchy. The distinctive value of this workforce lies in its ability to successfully deliver health services whilst being sensitive to the culture and context o… Show more

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Cited by 8 publications
(7 citation statements)
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“…This trend is not surprising, considering the tech savviness of young adults and the easy accessibility to the internet. However, these web-based health interventions or programs cannot be executed as technical programs in a vacuum, ignoring the complex contexts in which they are implemented [5]. Therefore, in digital health literacy, it is important that consumer-focused electronic resources are designed such that they are aligned with the literacy levels of the intended audience.…”
Section: Introductionmentioning
confidence: 99%
“…This trend is not surprising, considering the tech savviness of young adults and the easy accessibility to the internet. However, these web-based health interventions or programs cannot be executed as technical programs in a vacuum, ignoring the complex contexts in which they are implemented [5]. Therefore, in digital health literacy, it is important that consumer-focused electronic resources are designed such that they are aligned with the literacy levels of the intended audience.…”
Section: Introductionmentioning
confidence: 99%
“…There are 15,000 users of this app, of which 2,500 are routine active users (Gowthaman, 2020). On the other hand, the mHealth is a potential domain in the health care discipline that uses micro and macro communication strategies, removing the social and financial barriers (Tariq & Durrani, 2018).…”
Section: Mobile Apps and Telemedicine Facilities For Prenatal Carementioning
confidence: 99%
“…However, despite the availability of pregnancy-related mHealth applications, there is a lack of evidence on how these applications integrate into the daily lives of pregnant women and if they influence behaviour change on BPCR amongst pregnant women and their caregivers (14). It is important to note that technology is not neutral, but context-specificit must be adapted to the needs of people it is designed for (15) to reconfigure that context in ways that it was designed for and some which are unanticipated (16). Therefore, this paper aims to understand how the RoadMApp smart travel mHealth tool fits into the existing strategies and perspectives for mobilizing transport for pregnancy-related care in a low resource setting.…”
Section: Introductionmentioning
confidence: 99%