2024
DOI: 10.1123/kr.2024-0048
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“One Day . . . It Won’t Be a Big Story”: Analyzing the Media Response to Female National Football League Coaches

Katie Taylor

Abstract: In 2015, Dr. Jen Welter became the first woman to coach in the National Football League (NFL). Other female coaches followed. Yet, sports-studies scholars know little about the media’s response to these football pioneers. This paper presents critical themes on how popular media discussed female coaches by analyzing the hiring announcements of four women who coach or have coached in the NFL. Utilizing a critical feminist lens, this paper demonstrates that media outlets reproduced conventional media tropes by re… Show more

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