“…This membership consists of more than 22 000 children attending one of approximately 1500 playgroup sessions held in Western Australia every week (Playgroup WA [Inc], 2013). While there has been recent research on evaluating playgroups (Dadich, 2008;Jackson, 2011;Oke, Stanley & Theobald, 2007;Warr et al, 2013), and research on playgroup in relation to other programs (Greenwald, Siegel, & Greenwald, 2006;Lamb-Parker, LeBuffe, Powell & Halpern, 2008;Timber, Volger-Elias & McGill, 2007), there is, to date, a lack of Australian research into who uses playgroup and, importantly, why (Dadich, 2008;Jackson, 2011).…”