2011
DOI: 10.1108/08288661111110150
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On utilitarianism vs virtue ethics as foundations of economic choice theory

Abstract: PurposeEconomic choice theory is built on utilitarian foundations. The purpose of this paper is to explore whether a foundation of virtue ethics might be more consistent with human nature.Design/methodology/approachThe paper focuses on utilitarianism vs virtue ethics as foundations of economic choice theory.FindingsEconomic choice theory describes consumer choice in terms that are inconsistent with findings from recent research in behavioral economics, neuroeconomics, and psychology. The consumers' dynamic opt… Show more

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Cited by 15 publications
(19 citation statements)
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References 49 publications
(54 reference statements)
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“…Normatif etik teorilerin temel sınıflandırılması: Teleolojik etik (sonuçsalçı), Deontolojik etik ve Erdem etiği şeklinde yapılmaktadır (Jonsson, 2011) (Belak & Rozman, 2012) (Whetstone, 2001) (Hartman & DesJardins, 2011). Normatif teoriler belli bir durum hakkında yapılacak eylemler ile ilgili yol gösteren, eylemin iyi-kötü, doğru-yanlış ya da yükümlülük olup olmadığı ile ilgili yargıda bulunmayı sağlayan yaklaşımlardır (Kart, 2006, s. 52).…”
Section: Normatif Etik Teorilerunclassified
“…Normatif etik teorilerin temel sınıflandırılması: Teleolojik etik (sonuçsalçı), Deontolojik etik ve Erdem etiği şeklinde yapılmaktadır (Jonsson, 2011) (Belak & Rozman, 2012) (Whetstone, 2001) (Hartman & DesJardins, 2011). Normatif teoriler belli bir durum hakkında yapılacak eylemler ile ilgili yol gösteren, eylemin iyi-kötü, doğru-yanlış ya da yükümlülük olup olmadığı ile ilgili yargıda bulunmayı sağlayan yaklaşımlardır (Kart, 2006, s. 52).…”
Section: Normatif Etik Teorilerunclassified
“…In truth our habits define us and are critical to our identity, happiness, and well-being (Jonsson 2011).…”
Section: On the Language And Semiotics Of Choice Theorymentioning
confidence: 99%
“…Values are socially constructed and develop early in childhood (Hofstede 2001); they depend on the context and change over time. Authors that study aspects of moral ethics in international corporations distinguish such values as honesty, responsibility and fairness (McCloskey, 1998;Bertland, 2009;Jonsson, 2011;Moore, 2013). Ethical reasoning in this framework assesses positive or negative traits that can provide motivation in each situation.…”
Section: The 'Right' Choicementioning
confidence: 99%
“…Traditional ethical theories are often broadly divided into three types: 1) consequentialist or teleological theories, which are primarily concerned with the result, 2) non-consequentialist or deontological theories, which are primarily concerned with the intent, and 3) agent-centred or virtue ethics, which consider characters of individuals rather than morality of actions (Boatright, 1997;Fisher and Lovell, 2009;Jonsson, 2011;Belak and Rozman, 2012). Here we would also like to note that ethics is just one of the socio-cultural systems affecting decision-making, along with others systems, such as the legal system or religion, which could also play a role determining the 'right' way.…”
Section: The 'Right' Choicementioning
confidence: 99%