On translating pronominal and nominal terms of address

Kluge, Bettina

doi:10.1075/tar.1.02klu

Cited by 6 publications

(5 citation statements)

References 20 publications

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“…We observed that when both processes did not point to a specific form of address (low warmth‐low competence brands) or when they pointed to different forms of address (high warmth‐high competence brands), our Dutch respondents tended to prefer the (informal) default. However, as discussed before, default address form varies across cultures, languages, and linguistic contexts (e.g., types of companies, communication contexts) (Ilie, 2005; Kluge, 2019). Future research should examine the interactions of warmth and competence on consumer response across different default address form and contexts.…”

Section: Discussionmentioning

confidence: 99%

Consumer preference for formal address and informal address from warm brands and competent brands

Leung

Lenoir²,

Puntoni

et al. 2022

J Consum Psychol

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With the exception of Modern English, the world's major languages present advertisers and service providers with a choice: whether to address consumers using informal or formal pronouns (e.g., tu or usted in Spanish). Yet, no research has investigated the impact of informal and formal address on consumer responses.In this paper, we show that brand personality affects consumers' preferences for, and responses to, pronominal address. In five studies, we establish that informal address is more likely to be preferred, and elicits higher preferences and more positive responses, when used by warmer brands; whereas formal address is more likely to be preferred, and elicits higher preferences and more positive responses, when used by more competent brands. These effects are replicated using a variety of contexts and designs. The implications of these findings are discussed.

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Section: Discussionmentioning

confidence: 99%

Consumer preference for formal address and informal address from warm brands and competent brands

Leung

Lenoir²,

Puntoni

et al. 2022

J Consum Psychol

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“…As has been amply shown by more recent studies (see e.g. Djenar and Sidnell, 2023;Ewing and Djenar, 2019;Kluge and Moyna, 2019;Raymond, 2016;Sidnell and Shohet, 2013;Yonezawa, 2021) this reductive approach is not helpful for explaining the complexity behind the choice of terms in address and interlocutor reference.…”

Section: Brown and Gilman And Structures Of Feelingmentioning

confidence: 96%

Levelling, differentiation and structure of feeling: Address and interlocutor reference in Indonesian political interviews

Djenar

2024

Discourse & Society

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This article discusses the ways in which participants in Indonesian political interviews address and refer to each other. Drawing on Raymond Williams’s concept ‘structures of feeling’, it proposes levelling and differentiation as mechanisms by which interview participants orient to a common feeling. Levelling and differentiation form a dialectical process characterised by tension that emerges through positioning of the self and the addressee relative to social categories and social orders. Such positioning involves exploiting the semantic contrast between kin terms, which denote relationality, and pronouns, which individuate, in addition to mobilising other linguistic resources including names and titles. The article suggests that the differentiation made between how those in the highest office and politicians below them are addressed and referred to is indexical of a shared consciousness about the relevance of rank.

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“…Studies have also shown some general tendencies in the treatment of address terms in translation (cf. Kluge 2019). Sinner (2011) and Brehmer (2015) report that pronominal address is often domesticated, i.e.…”

Section: English and Polish Address Terms In Translationmentioning

confidence: 99%

“…The range and usage of address terms differ across languages, which is why recreating relationships between fictional characters within different address systems often poses problems for literary translators (cf. Kluge 2019;Ton 2019;Rozumko 2023). This paper contributes to the existing literature on the translation of address terms by examining their treatment in the translation of serial storytelling.…”

Section: Introductionmentioning

confidence: 99%

Between V and T address: The translation of English address terms into Polish in serial storytelling (the case of Doc)

Rozumko¹

2022

Crossroads

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This study is concerned with the translation of address terms in serial storytelling. It adopts the interpersonal pragmatics perspective on address terms and treats them as elements of fictional charactersʼ relational work, i.e. the work they do to negotiate their relationships in interaction. More specifically, this paper focuses on the renditions of the form Doc as used by detective Jane Rizzoli to address doctor Maura Isles in the Polish translation of Tess Gerritsenʼs Rizzoli and Isles crime fiction series. Since English and Polish have different address systems (N-V-T and T-V, respectively) and there are no informal terms equivalent to Doc to address a female doctor in Polish, its renditions depend entirely on the translatorʼs ability to understand and recreate the charactersʼ relational interaction. The Polish translators of the Rizzoli and Isles series showed different degrees of attention to the interactional coherence of the translation, which is why some of its parts contain inappropriate and impolite address forms. Overall, the relational work done by the characters has largely been domesticated in the translation and adapted to Polish speech patterns and rules of politeness. Consequently, shifts in the charactersʼ address mode take place at different moments in the translation than they do in the original version, and the form Doc is rendered in a variety of ways (both formal and informal) depending on the stage of the charactersʼ relational interaction.

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On translating pronominal and nominal terms of address

Cited by 6 publications

References 20 publications

Consumer preference for formal address and informal address from warm brands and competent brands

Consumer preference for formal address and informal address from warm brands and competent brands

Levelling, differentiation and structure of feeling: Address and interlocutor reference in Indonesian political interviews

Between V and T address: The translation of English address terms into Polish in serial storytelling (the case of Doc)

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