A polynomial transformation of the real plane R 2 is a mapping R 2 → R 2 given by two polynomials of two variables. Such a transformation is called cubic if the degrees of its polynomials are not greater than three. It turns out that cubic transformations are associated with some binary and quaternary quartic forms. In the present paper these forms are defined and studied.2000 Mathematics Subject Classification. 14E05, 15A69, 57S25. 1 We use upper and lower indices according to Einstein's tensorial notation (see [12])