On the Selection and Use of Implicit Measures in Marketing Research: A Utilitarian Taxonomy

Slabbinck, Hendrik; Spruyt, Adriaan

doi:10.1108/s1548-643520220000019010

Cited by 2 publications

(2 citation statements)

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“…This may hamper further applications of this and other implicit measures. However, as our results would most likely not have been found if we relied on traditional self-report measures, also novel and more efficient implicit measures could be adopted (see e.g., Slabbinck & Spruyt, 2022). Thus, we hope that our approach will inspire other researchers to use our adopted and other novel methods for the assessment of implicit needs and other implicit personality constructs (see, e.g., Slabbinck et al (2018), Slabbinck and Spruyt (2022), Uhlmann et al (2012) or Bing et al (2007) for overviews).…”

Section: Discussionmentioning

confidence: 99%

“…However, as our results would most likely not have been found if we relied on traditional self-report measures, also novel and more efficient implicit measures could be adopted (see e.g., Slabbinck & Spruyt, 2022). Thus, we hope that our approach will inspire other researchers to use our adopted and other novel methods for the assessment of implicit needs and other implicit personality constructs (see, e.g., Slabbinck et al (2018), Slabbinck and Spruyt (2022), Uhlmann et al (2012) or Bing et al (2007) for overviews). Also regarding the assessment of the institutional country profiles, we show that Busenitz' institutional entrepreneurial scale (2000) is not only useful for studying differences in entrepreneurial activities between countries, but also within a country, on an individual level and using it as a perceptional measure of the prevalent entrepreneurial support in the institutional environment.…”

Section: Discussionmentioning

confidence: 99%

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Stuck in short-term, daily operations, or not?: Unraveling SME’s long-term orientation

2023

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Long-term orientation (LTO) is an essential strategic option for firms to shape their future success, in particular for SMEs which are often submerged by daily operations. Surprisingly, little is known about the underlying personal and contextual drivers of LTO in an SME context. To unravel why some SME entrepreneurs adopt an LTO, while others seem to be stuck in short term and daily operations, we consider the (interacting) impact of both personal and contextual drivers. We carefully select well known drivers for their impact on various other aspects of SME's LTO: Need for achievement, as a personal driver, and the entrepreneur's perception of the institutional entrepreneurial support (PIES), as a contextual driver. The latter consists of a regulative, normative and cognitive institutional dimension. Based on a study on 176 SMEs in an emerging country, Indonesia, we confirm that both personal as well as contextual drivers individually and interactively impact an SME's LTO. Specifically, when highly achievement motivated entrepreneurs perceive that institutional regulations support entrepreneurial activities, they tend to adopt a higher level of LTO. We discuss implications for SMEs and policy makers, and provide suggestions for future research.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Stuck in short-term, daily operations, or not?: Unraveling SME’s long-term orientation

2023

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The use of implicit measures in service research: Why, how, when and what is the way forward?

Verhulst,

Slabbinck,

Willems

et al. 2024

JSM

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Purpose To date, to the best of the authors’ knowledge, the use of implicit measures in the service research domain is limited. This paper aims to introduce implicit measures and explain why, or for what purpose, they are worthwhile to consider; how these measures can be used; and when and where implicit measures merit the service researcher’s consideration. Design/methodology/approach To gain an understanding of how implicit measures could benefit service research, three promising implicit measures are discussed, namely, the implicit association test, the affect misattribution procedure and the propositional evaluation paradigm. More specifically, this paper delves into how implicit measures can support service research, focusing on three focal service topics, namely, technology, affective processes including customer experience and service employees. Findings This paper demonstrates how implicit measures can investigate paramount service-related subjects. Additionally, it provides essential methodological “need-to-knows” for assessing others’ work with implicit measures and/or for starting your own use of them. Originality/value This paper introduces when and why to consider integrating implicit measures in service research, along with a roadmap on how to get started.

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On the Selection and Use of Implicit Measures in Marketing Research: A Utilitarian Taxonomy

Cited by 2 publications

References 154 publications

Stuck in short-term, daily operations, or not?: Unraveling SME’s long-term orientation

Stuck in short-term, daily operations, or not?: Unraveling SME’s long-term orientation

The use of implicit measures in service research: Why, how, when and what is the way forward?

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