Growing evidence, including 60 confirmed deaths and >2 000 electronic cigarette-related acute lung injuries reported in the USA, [1] has prompted the banning or restriction of e-cigarette sales in some US states [2] and in >98 countries to protect the health of citizens. [3] South Africa (SA) is yet to follow suit. To evaluate the need for urgent regulation of e-cigarette use in SA, considerations of key arguments are reviewed below. Conclusions The growing evidence raises concerns, revealing harmful effects from short-term e-cigarette use. The long-term health effects are largely unknown at this stage, but current evidence points to the need for caution with regard to e-cigarettes. We call on the SA government to take swift action to avoid the public health risks of e-cigarettes and speedily pass the Control of Tobacco Products and Electronic Delivery Systems Draft Bill [33] into law, which will provide for the regulation of e-cigarettes as for other tobacco products.