“…Yet in the real world our contexts and ongoing activities change often (Marsh, Hicks, & Cook, 2008), and we may not know for certain the context in which the prospective memory intention needs to be executed. Moreover, as illustrated in Figure 1 (Example 3), even when we might predict the context in which an intention (e.g., delivering a colleague a message) is likely to be executed (e.g., the workplace), retrieval may not be so inflexible that it cannot occur in other contexts (e.g., encountering the colleague at the gym), as has been demonstrated by the intention interference literature (Brewer, Knight, Meeks, & Marsh, 2011; Cohen, Dixon, & Lindsay, 2005; Cohen, Kantner, Dixon, & Lindsay, 2011; Einstein et al, 2005; Knight et al, 2011; McDaniel & Scullin, 2010; Rummel, Einstein, & Rampey, 2012; Scullin, Einstein, & McDaniel, 2009; West, McNerney, & Travers, 2007; but cf. Schult & Steffens, 2013).…”