Recently, new classes of positive and measurable functions, M(ρ) and M(±∞), have been defined in terms of their asymptotic behaviour at infinity, when normalized by a logarithm (Cadena et al., , 2017. Looking for other suitable normalizing functions than logarithm seems quite natural. It is what is developed in this paper, studying new classes of functions of the type lim x→∞ log U (x)/H(x) = ρ < ∞ for a large class of normalizing functions H. It provides subclasses of M(0) and M(±∞).