In this paper, a microscopic model for a signalling process in the left ventricular wall of the heart, comprising a non-periodic fibrous microstructure, is considered. To derive the macroscopic equations, the non-periodic microstructure is approximated by the corresponding locally periodic microstructure. Then, applying the methods of locally periodic homogenization (the locally periodic (l-p) unfolding operator, locally periodic two-scale (lt-s) convergence on oscillating surfaces and l-p boundary unfolding operator), we obtain the macroscopic model for a signalling process in the heart tissue.