Economics explores the behavior of people, companies, governments, and various decision-makers to explain how their decisions produce value and satisfy (or fail to satisfy) human needs and desires. Driven by advances in artificial intelligence (AI) and reinforced by the acumen of generated and collected open data, there is now a significant and growing field that utilizes the concept of a synthetic homo economicus, the mythical perfectly rational agent of neoclassical economics, with AI capable of perceiving the world around them and taking actions to advance specified goals