On the normalisation of online sports gambling among young adult men in the UK: a public health perspective

McGee, Darragh

doi:10.1016/j.puhe.2020.04.018

Cited by 72 publications

(62 citation statements)

References 25 publications

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“…Specifically, the resulting sample comprised 12 males (11 were university graduates), with varying levels of participation in OSG, with most claiming to take part on a weekly basis, coinciding with the majority of English Premier League football fixtures. Whilst the resultant sample was entirely male, this is not unexpected since OSG in the UK is a predominantly male pursuit, with men being six times more likely to participate than women (Wardle 2007;McGee 2020), therefore the views expressed by these male participants may not be applicable to female OSG players. An additional 13th telephone interview was conducted with a representative at one of the "Big Three" (Guardian 2016) bookmakers in the UK, which provided an important juxtaposition to the views of consumers on responsible OSG marketing.…”

Section: Methodsmentioning

confidence: 98%

“…In recent years, the UK and various other countries have experienced what has been described as the 'gamblification of sport' (McMullan 2011). During this time, both offline and online gambling companies have attempted to culturally embed gambling within sport (Dyall et al 2009;Hing et al 2017;Maher et al 2006;McGee 2020). Celebrity endorsements and promotional activities that link bookmakers to sports teams have also increased (Maher et al 2006) and many bookmakers are further cementing such links through sports team sponsorship (Remote Gambling Association 2010), with only three English Premier League football teams in the 2019/2020 season having no betting sponsorships at all (Premier League 2020).…”

Section: Gambling Triggers and Advertisingmentioning

confidence: 99%

“…Few researchers have properly examined gambling advertising and its influence on customers' gambling behaviour (Griffiths 2005;McGee 2020;Lopez-Gonzalez et al 2018a, b) indicate further research is needed to evaluate how gamblers perceive the metaphors present in the advertising of OSG specifically. While much of the current research regarding online gambling advertising suggests arguably deceptive techniques are most effective, there is a need to research whether OSG companies can successfully market their product in a responsible manner.…”

Section: Gambling Triggers and Advertisingmentioning

confidence: 99%

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Effective and responsible marketing of online sports gambling to young adults in the UK

Dunlop

Ballantyne

2021

SN Bus Econ

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In an industry that has experienced rapid growth for a number of years, where product differentiation is minimal, the marketing tactics of online sports gambling (OSG) bookmakers are likely to push the boundaries of what can be considered responsible, as companies seek to stand out from competitors and take advantage of industry growth. This research aims to explore how the marketing tactics of OSG companies shape the gambling habits of young adult consumers, and whether this demographic considers these tactics responsible. Recommendations are made on how online bookmakers can remain responsible in their marketing to young adults. Findings revealed that the primary motivation behind young adults’ recreational gambling was the excitement induced through participation. Further, young adults’ OSG bookmaker preference is influenced by promotional offers for existing customers. Results from the study indicate that in general, young adults do not deem the varied marketing techniques employed by OSG companies as irresponsible practices. However there were concerns regarding the potential impact of the continued increase in OSG marketing on problem gamblers and children (under 18).

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Section: Methodsmentioning

confidence: 98%

Section: Gambling Triggers and Advertisingmentioning

confidence: 99%

Section: Gambling Triggers and Advertisingmentioning

confidence: 99%

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Effective and responsible marketing of online sports gambling to young adults in the UK

Dunlop

Ballantyne

2021

SN Bus Econ

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“…Exposure to gambling brands through continued advertising and sponsorship leads to a normalisation of gambling culture (Djohari et al, 2019;Pitt et al, 2016), sometimes described as the "gamblification" of football (McGee, 2020). Consistent exposure to brands leads to increased recognition; international research has shown that through sponsorship of sports team and wider association with sports, this recognition is also apparent in children, normalising the presence of gambling in sport (Thomas et al, 2016).…”

Section: The Gamblification Of Footballmentioning

confidence: 99%

Gambling in football: How much is too much?

Sharman

2020

Managing Sport and Leisure

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Football and gambling have a long, intertwined history. This commentary seeks to explore the changing nature and implications of this relationship, how the relationship has been affected by COVID-19, and how the relationship may change in the future. No new data were collected for this commentary. The commentary identifies some recent examples, and some examples from the more distant annals of football history, of the often-controversial history between football and gambling before discussing the increased prevalence of gambling industry shirt sponsors. Research highlighting the saturation of gambling in football is then discussed, and the implications of this. Different Government and Football Association responses to gambling in football, and the potential impact of COVID-19 related legislation are examined, before recommendations from the recent Lord Gambling Industry Committee are considered. The discussion of research in gambling and football highlights some of the ethical considerations facing clubs and legislators. This commentary brings together some of the issues surrounding the close relationship between gambling and football.

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“…Gambling is a popular leisure activity that is easily accessed in many countries, particularly across the Western world [ 1 , 2 , 3 , 4 ]. However, despite its legality and its continuing proliferation, attendant gambling harms have been associated with a reduction in health-related quality of life [ 5 ].…”

Section: Introductionmentioning

confidence: 99%

Gambling Problems Are Associated with Alcohol Misuse and Insomnia: Results from a Representative National Telephone Survey

Thorne

Rockloff

Ferguson

et al. 2021

IJERPH

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Gambling has significant costs to the community, with a health burden similar in scale to major depression. To reduce its impact, it is necessary to understand factors that may exacerbate harm from gambling. The gambling environment of late-night licensed venues and 24/7 online gambling has the potential to negatively impact sleep and increase alcohol consumption. This study explored gambling, alcohol, and sleep problems to understand whether there is a relationship between these three factors. Telephone interviews were conducted with a representative sample of Australian adults (n = 3760) combined across three waves of the National Social Survey. Participants completed screening measures for at-risk gambling, at-risk alcohol consumption, insomnia (2015 wave only), and sleep quality. There were small but significant positive correlations between problem gambling and alcohol misuse, problem gambling and insomnia, and problem gambling and poor sleep quality. A regression model showed that gambling problems and alcohol misuse were significant independent predictors of insomnia. A separate regression showed gambling problems (and not alcohol misuse) were a significant predictor of poor sleep quality, but only in one survey wave. Findings suggest that gambling, alcohol, and sleep problems are related within persons. Further research should examine the mechanisms through which this relationship exists.

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On the normalisation of online sports gambling among young adult men in the UK: a public health perspective

Cited by 72 publications

References 25 publications

Effective and responsible marketing of online sports gambling to young adults in the UK

Effective and responsible marketing of online sports gambling to young adults in the UK

Gambling in football: How much is too much?

Gambling Problems Are Associated with Alcohol Misuse and Insomnia: Results from a Representative National Telephone Survey

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