On the Multi-dimensional Relationship of Visual Symbols in Film Posters

Abstract

Film poster is a visual image that publicizes and expounds the film plot. The unique visual symbols in its image design can arouse the empathy of the audience. The significance of its visual image has changed from the ideographic meaning of publicity to the deep visual culture and structure. From the perspective of viewers and creators, based on visual culture, disassemble the visual symbols of film posters according to the needs of subject, spatial dimension, color, emotion and technology, intuitively understand the multi-dimensional relationship, development process and characteristics of visual symbols in film posters, and analyze the graphic thinking and development trend of film posters in the digital environment.