“…Indeed many of the applications that employ oppositely charged polymer–surfactant systems make use of synthetic polymers such as anionic poly(acrylic acid) or cationic poly(diallyldimethylammonium chloride) [ 2 , 5 , 10 , 11 , 12 , 13 ]. However, more recently, polysaccharides have emerged as an important component in commercially formulated products as a result of their biocompatibility, biodegradability, bioadhesivity, and nontoxicity [ 14 , 15 , 16 , 17 , 18 , 19 , 20 , 21 , 22 , 23 , 24 ]. One series of polysaccharide-based polyelectrolytes (PEs) that have received particular attention due to their commercial relevance and interesting rheological properties are cationic hydroxyethyl cellulose (cat-HEC) polymers, in particular, JR400 [ 14 , 15 , 16 , 17 , 18 , 20 , 23 , 25 ].…”