“…4 As a concept, message is more abstract than any of the other possible competing foundational terms (speech, discourse, conversation, proposition, utterance, speech act, essay, gesture, film, narrative, information, and so forth), which may all be included as distinct forms of "messages," and therefore subtypes deserving their own specific theoretical analyses. Furthermore, MESSAGE also encompasses such notions as meaning, signs and symbols, which have been offered by some as the defining characteristics of the field (Pearce, 1989;Cronkhite, 1986). 5 See, for example, Washell (1973), Benjamin (1975), and Liska (1993) for examples of this type of project.…”