We give a new representation-theoretic proof of the branching rule for Macdonald polynomials using the Etingof-Kirillov Jr. expression for Macdonald polynomials as traces of intertwiners of Uq(gl n ) given in [EK94]. In the Gelfand-Tsetlin basis, we show that diagonal matrix elements of such intertwiners are given by application of Macdonald's operators to a simple kernel. An essential ingredient in the proof is a map between spherical parts of double affine Hecke algebras of different ranks based upon the Dunkl-Kasatani conjecture of [Dun05, Eno09, ES09, Kas05].Date: May 28, 2018.