“…Finally, according to the theory (Blumenthal‐Barby, 2012; Valenti & Giacco, 2022; Whitfield, 2022), there are several motivations for people's behavior; among them, we have (1) coercion (force or violence done to someone to force them to say or do something), (2) convenience (favorable, opportune, or profitable state), and (3) conviction (ethics or politics to which one firmly adheres). In this sense, we can observe that in case 1, the company had a strong relationship with the communities; however, initially, it did not agree to participate in the solution to the contamination of the Chile River, but later, given the need to expand its operations, it agreed to build the wastewater treatment plant.…”