On tailoring and hand‐me‐downs

Abstract

Dissemination is an important outcome for any research project and many academics aspire to publish their findings in top journals. Should it matter to researchers which top journal publishes their research? We believe that it most definitely matters. Further, we suggest that early identification of the preferred journal should significantly affect how the research article is written. For instance, deciding where to submit a substantial piece of work should drive many aspects of the process, including generating a specific research question, selecting an appropriate methodol-