2020
DOI: 10.22323/2.19020401
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On social change, agency, and public interest: what can science communication learn from public relations?

Abstract: This essay explores the relationship of science communication and public relations and contends that science communication has something to learn from public relations research. I provide an alternate history of public relations, drawn from the history of social movements (activism). I outline two areas from public relations theory: first, notions of human agency and equity in communication and, second, public interest in public communication. In doing so, I highlight how research from critical public relation… Show more

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Cited by 11 publications
(10 citation statements)
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References 32 publications
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“…Interest is a feeling of pleasure, attention to learning, participation in learning, and the desire and awareness of learning mathematics from students in an activity. Interests can change from one time to another, from place to place (Pauker et al, 2022, Nye et al, 2021, Roberson, 2020. The relationship between students' motivation to learn mathematics and students' interest in mathematics has been studied several times (Doño & Mangila, 2021, Roche et al, 2021.…”
Section: Discussionmentioning
confidence: 99%
“…Interest is a feeling of pleasure, attention to learning, participation in learning, and the desire and awareness of learning mathematics from students in an activity. Interests can change from one time to another, from place to place (Pauker et al, 2022, Nye et al, 2021, Roberson, 2020. The relationship between students' motivation to learn mathematics and students' interest in mathematics has been studied several times (Doño & Mangila, 2021, Roche et al, 2021.…”
Section: Discussionmentioning
confidence: 99%
“…The communication professionals' only courteously requested the researchers' support for the online activities of their colleagues or organization because they might be perceived as inappropriate. This can be interpreted as being perceived as too "corporate-ized" in Roberson's [2020] terms. These findings also echo the need to reflect the convergence that is required for managing increased communication complexity and to transcend the divergent and outdated conceptualizations of science public relations [Klerk and Verwey, 2013;Roberson, 2020] to free the academic institutions' capabilities to take part in societal discussion as a strategic organizational practice.…”
Section: Discussionmentioning
confidence: 99%
“…This can be interpreted as being perceived as too "corporate-ized" in Roberson's [2020] terms. These findings also echo the need to reflect the convergence that is required for managing increased communication complexity and to transcend the divergent and outdated conceptualizations of science public relations [Klerk and Verwey, 2013;Roberson, 2020] to free the academic institutions' capabilities to take part in societal discussion as a strategic organizational practice. Furthermore, the findings align with the need to associate researchers' and organizational actorhood in science communication [Autzen and Weitkamp, 2019].…”
Section: Discussionmentioning
confidence: 99%
“…Scientific organizations occupy a special position as they are obliged to meet the politically fostered societal objectives of science communication while also promoting their organizational interests. This has led to frequent criticism of the strategic communication of scientific organizations (Marcinkowski and Kohring, 2014;Roberson, 2020). Research on how scientific organizations might address and overcome these challenges would be useful and would clearly profit from the integration of strategic communication and science communication approaches.…”
Section: Approaching Science Communication In Organizational Contexts: Toward a Conceptual Foundationmentioning
confidence: 99%
“…The list of these phenomena is undoubtedly incomplete, but it underlines the vital role that organizations play in science communication and the occurrence of science communication in a variety of organizations. Against this backdrop, it is surprising to see that the nexus between science communication and its organizational contexts has not yet been extensively explored by scholars and that organizational communication has been dismissed by some science communication scholars, who have labeled it one-sided "propaganda" (for an overview of this debate, see Roberson, 2020).…”
mentioning
confidence: 99%