The space of call price functions has a natural noncommutative semigroup structure with an involution. A basic example is the Black-Scholes call price surface, from which an interesting inequality for Black-Scholes implied volatility is derived. The binary operation is compatible with the convex order, and therefore a one-parameter sub-semigroup can be identified with a peacock. It is shown that each such one-parameter semigroup corresponds to a unique log-concave probability density, providing a family of tractable call price surface parametrisations in the spirit of the Gatheral-Jacquier SVI surface. The key observation is an isomorphism linking an initial call price curve to the lift zonoid of the terminal price of the underlying asset.where σ is the volatility of the stock price. In particular, the first argument of C BS plays the role of the moneyness κ = K/F 0,T and the second argument plays the role of the total standard deviation y = σ √ T of the terminal log stock price. The starting point of this note is the following observation.