On m-Commerce Adoption and Augmented Reality: A Study on Apparel Buying Using m-Commerce in Indian Context

Manchanda, Mohit; Deb, Madhurima

doi:10.1080/15332861.2020.1863023

Cited by 30 publications

(31 citation statements)

References 121 publications

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“…Online shopping (m-commerce and e-commerce) can increase new generations of customer satisfaction but this also requires new logistics infrastructures, goods delivery centers, and enhanced trusted communication [26,30,103]. Traders need to fulfill orders efficiently and profitably [3,39,41]. Sufficient fulfillment capabilities that seamlessly integrate online and offline trading are essential for long-term business success [23,24,44,48].…”

Section: Discussionmentioning

confidence: 99%

“…Mobile devices facilitate price and brand comparison by scanning product codes, checking out ingredients and recommendations for various products, or creating shopping lists [26,[37][38][39]. For these reasons, the mobile commerce sector becomes more interesting for many companies and users [40,41].…”

Section: M-commerce Advantages and Challengesmentioning

confidence: 99%

“…Despite all these impediments, more advances continue to drive the wireless field [26,38]. Additionally, the increasing population that owns smartphones spurs the m-commerce trend [32,39]. For these reasons, in the future, there will be a positive trend of m-commerce.…”

Section: M-commerce Advantages and Challengesmentioning

confidence: 99%

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Impact of Digitalization on Customers’ Well-Being in the Pandemic Period: Challenges and Opportunities for the Retail Industry

Akram

Fülöp

Tiron-Tudor

et al. 2021

IJERPH

106

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Order increases, supply chain disruptions, changing customer behavior, store closures, and more that have been caused by the coronavirus epidemic (COVID-19) will undoubtedly affect the online commerce forms of business. The coronavirus pandemic has a significant impact on digitalization and customer experience and well-being in mobile commerce. Since the beginning of the coronavirus pandemic, online sales and the number of online shoppers using wireless internet-enabled devices have increased tremendously. The article develops, an experimental study that captures COVID-19 and digital commerce’s impact in terms of customers’ experience and well-being during the pandemic period. The study explores the synergy between technology evolution and the effects of the COVID-19 pandemic on customers’ behavior based on survey data collection and the technology acceptance model (TAM). The results reveal that, for millennials, digital commerce seems to be the typical way of shopping and paying in the pandemic period since the oldest generations adopted in a smaller proportion the use of mobile devices for shopping and payments. Besides, retailers are confronted with great challenges raised by millennials’ expectations. The result confirms four of the six hypotheses based on the technology acceptance model (TAM). As a result, it shows that the easiness of use, trust, mobility, and customer involvement influences the behavioral intention of the customer to use mobile commerce, and that usefulness and customization does not influence the behavioral intention.

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Section: Discussionmentioning

confidence: 99%

Section: M-commerce Advantages and Challengesmentioning

confidence: 99%

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Impact of Digitalization on Customers’ Well-Being in the Pandemic Period: Challenges and Opportunities for the Retail Industry

Akram

Fülöp

Tiron-Tudor

et al. 2021

IJERPH

106

View full text Add to dashboard Cite

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“…It remains well documented that counterfeiting is more prevalent in developing countries as their regulatory framework in such countries is weak and evolving and intellectual property rights are less imposing (Thaichon and Quach 2016). Consumers in emerging markets are largely unfamiliar with the innovations and lack relevant information (Manchanda and Deb 2021). Counterfeiters also leverage such ignorance (Priporas et al 2020).…”

Section: Introductionmentioning

confidence: 99%

“…Little attention has been paid to the study of perceived counterfeiting deception on novel platforms such as m-commerce (Priporas et al 2020), let alone in emerging markets. M-commerce is an internet-based transaction platform that enables the purchase of goods and services over wireless devices such as smartphones and tablets through mobile websites or mobile applications (Manchanda and Deb 2021). Further, insights from limited research on certain emerging markets may not be directly applicable to other emerging markets due to the presence of heterogeneity among emerging markets (Sheth 2020).…”

Section: Introductionmentioning

confidence: 99%

Scrutinizing the efficacy of branded apps quality to counter counterfeiting and restore trust in M-Commerce

Manchanda

Deb

Lomo‐David

2021

Quality Management Journal

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Counterfeiting in m-commerce is rife in emerging markets. Our research intent is to understand how branded app quality counters perceived counterfeit deception (PCD) and engenders trust while analyzing consumer willingness to buy (WillB) in an emerging market. This work captures the perception of 1,146 online shoppers through a questionnaire-based survey and uses SPSSv23 and Amos 21 to construct a structural equation model to test the conceptual model. The results indicate that information quality (IQ), system quality (SysQ), and service quality (ServQ) of branded apps negatively affect PCD, and IQ and SysQ positively affect consumers' trust in the seller. The study establishes stronger effects of SysQ and ServQ on PCD than on trust, and alongside this, a stronger effect of IQ on trust than on PCD is witnessed. Hence, the study proves that ServQ and SysQ are sale qualifiers and IQ is a sale enabler in counterfeiting contexts. A strong direct negative effect of PCD on WillB seems to overwhelm the positive effect of trust on WillB. The study makes several theoretical contributions, including toward the established literature on two factor theory and trust theory. The insights have important practical implications for retailers attempting to counter counterfeiting in m-commerce.

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Immersive Shopping Experiences: The Role of Augmented Reality in E-Commerce

Alves,

Machado

2024

Lecture Notes in Networks and Systems

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On m-Commerce Adoption and Augmented Reality: A Study on Apparel Buying Using m-Commerce in Indian Context

Cited by 30 publications

References 121 publications

Impact of Digitalization on Customers’ Well-Being in the Pandemic Period: Challenges and Opportunities for the Retail Industry

Impact of Digitalization on Customers’ Well-Being in the Pandemic Period: Challenges and Opportunities for the Retail Industry

Scrutinizing the efficacy of branded apps quality to counter counterfeiting and restore trust in M-Commerce

Immersive Shopping Experiences: The Role of Augmented Reality in E-Commerce

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