On-line product presentation: Effects on mood, perceived risk, and purchase intention

Park, Jihye; Lennon, Sharron J.; Stoel, Leslie

doi:10.1002/mar.20080

Cited by 349 publications

(312 citation statements)

References 59 publications

(78 reference statements)

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“…Numerous studies have confirmed that perceived risk affects consumers' attitudes (Featherman & Pavlou, 2003;Lee, Kim, & Fiore, 2010;Park & Kim, 2007;Verhagen, Meents, & Tan, 2006) and purchase intentions (Choi & Lee, 2003;Gaal & Burns, 2001;Han & Chung, 2014;Jin & Koh, 1999;Park, Lennon, & Stoel, 2005). For instance, two online shopping studies found that perceived risk negatively influenced attitudes toward online retailers (Lee et al 2010;Verhagen et al, 2006).…”

Section: Perceived Risk Attitudes and Purchase Intentionsmentioning

confidence: 97%

Female Consumers' Attitudes and Purchase Intentions toward Intimate Apparel Brand

Rose¹,

Cho²,

Smith³

2016

Fashion, Industry and Education

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The purpose of this study was to examine female consumers' attitudes and purchase intentions toward intimate apparel brands. To understand female consumers' shopping behaviors for intimate apparel products, this study examined interrelationships among brand familiarity, perceived risk, attitudes, and purchase intentions toward intimate apparel brands. A conceptual model was developed by adopting perceived risk theory (Cox, 1967) and theory of reasoned action (Ajzen & Fishbein, 1980). A pre-survey using a paper and pencil was conducted to identify the most familiar intimate apparel brand to young female consumers. The majority of pre-survey respondents (66 female college students) indicated Victoria's Secret as the most prominent intimate apparel brand. Therefore, Victoria's Secret was used to examine possible effects of brand familiarity on perceived risk and attitudinal and behavioral responses toward the brand. Using a web-based survey, 384 complete responses were collected from young female college students between the ages of 18-29 at a Mid-southern U.S. university.A structural equation modeling was employed to test the proposed research model and hypotheses. Results showed positive, statistically significant associations among the four variables (e.g., brand familiarity, perceived risk, attitudes, and purchase intentions). The findings suggested that young female consumers who are familiar with a particular intimate apparel brand are likely to perceive a low level of risk, leading to positive, strong attitudes with purchase intentions toward that particular intimate apparel brand. This suggests establishing brand familiarity through integrated marketing communication is crucial for risk reduction strategy in intimate apparel shopping.

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Section: Perceived Risk Attitudes and Purchase Intentionsmentioning

confidence: 97%

Female Consumers' Attitudes and Purchase Intentions toward Intimate Apparel Brand

Rose¹,

Cho²,

Smith³

2016

Fashion, Industry and Education

View full text Add to dashboard Cite

show abstract

“…In this case, customer satisfaction is less likely to translate into higher sales at a given level of advertising and promotion costs. On the contrary, in highly concentrated markets it is easier for the customers to overlook the offers of the different competitors (Park, Lennon, and Stoel 2005).…”

Section: Homburg / Luo Neglected Outcomes Of Customer Satisfactionmentioning

confidence: 99%

Neglected Outcomes of Customer Satisfaction

Luo

Homburg

2007

Journal of Marketing

364

222

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Weitere Arbeitspapiere finden Sie auf unserer Internet-Seite: www.imu-mannheim.de Homburg / Luo Neglected Outcomes of Customer Satisfaction AbstractAlthough there is significant evidence that customer satisfaction is an important driver of firm profitability, extant literature has largely neglected two intermediate outcomes of customer satisfaction -a firm's advertising and promotion efficiency and its human capital performance. Based on longitudinal analyses of large-scale secondary data from multiple sources, the authors find that customer satisfaction boosts the efficiency of future advertising and promotion investments. This finding can be explained by the possibility that customer satisfaction generates free word-of-mouth advertising and saves subsequent marketing costs. In addition, customer satisfaction has a positive influence on a company's excellence in human capital (employee talent and manager superiority). This finding is highly novel, indicating that human resources managers should have a strong interest in customer satisfaction as well. Finally, the moderating influence of market concentration on both relationships is investigated.The uncovered results have important implications for marketers in their dialogue with financial executives and human resources managers.

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“…Consumers experience perceived risks, defined as the nature and amount of uncertainty about potential outcomes observed in making a specific decision in the purchasing process (Forsythe & Shi, 2003;Park, Lennon, & Stoel, 2005). Perceived risks experienced during the purchasing process can be categorized as financial (i.e., potential of losing money), performance (i.e., potential for a lack of functionality), physical (i.e., possibility a product may cause harm), psychological (i.e., consistency with self-concept), and social (i.e., negative feedback from others) (Wu & Ke, 2015).…”

Section: Perceived Risks In Online Shoppingmentioning

confidence: 99%

Millennials' Online Apparel Purchase Decisions through Social Interactions

Son¹,

Sun²,

Hughes³

2017

Fashion, Industry and Education

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The purpose of this research is to explore how Millennials mitigate perceived risks that occur during online apparel purchasing decisions through social interactions based on social learning theory. Also, this research investigates concerns generated from interactions with others when consuming apparel online. An exploratory investigation was undertaken with 78 undergraduate students using an online survey that included open and closed questions. Qualitative data revealed positive relationships between consumers' social interactions and purchases of apparel products online. Specifically, information searches through social interactions with trusted individuals utilizing online channels were found to validate purchasing decisions and alleviate perceived risks with purchasing apparel products online. However, consumers were also concerned with certain interactions due to the lack of credibility regarding reviewers, channels, and conflicting information. These findings provide an insight into millennial consumers' learning processes through consumerto-consumer interactions in social media environments for apparel purchases. As online and mobile shopping along with consumers' social media usage for interacting continue to increase, these research findings guide retailers how to turn their attention to investing and utilizing these channels to enhance millennial consumers' positive purchasing experiences online.

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On-line product presentation: Effects on mood, perceived risk, and purchase intention

Cited by 349 publications

References 59 publications

Female Consumers' Attitudes and Purchase Intentions toward Intimate Apparel Brand

Female Consumers' Attitudes and Purchase Intentions toward Intimate Apparel Brand

Neglected Outcomes of Customer Satisfaction

Millennials' Online Apparel Purchase Decisions through Social Interactions

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