On inverse product cannibalisation: a new Lotka-Volterra model for asymmetric competition in the ICTs
Mariangela Guidolin,
Renato Guseo
Abstract:Product cannibalisation is a well-known phenomenon in marketing and technological research and describes the case when a new product steals sales from another product under the same brand. A very special case of cannibalisation may occur when the older product react to the competitive strength of the newer one, absorbing the corresponding market shares. Given its special character, we call this phenomenon inverse product cannibalisation. We suppose that a case of inverse cannibalisation is observed between two… Show more
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