“…I examined these transformations and reconfigurations using actor-network theory and, more particularly, Callon's moments of translation, to identify their causes. Callon (1986) offers, with these moments of translation, an analysis perspective that allows for better understanding and shows the process by which some ideas travel among disciplines, transform themselves on the way, and are eventually taken for granted (Czarniawska & Joerges, 1996;Gendron & Baker, 2005), such as marketing expertise within the accounting field. These moments of translation illuminate the interplay between interaction and identity representation (Czarniawska & Sevón, 1996).…”