On form and function of politeness formulae

Schlund, Katrin

doi:10.1515/pr-2014-0012

Cited by 33 publications

(9 citation statements)

References 17 publications

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“…This is particularly important and relevant to the Chinese culture. Politeness is a culture-specific variable that includes a set of socially stipulated, culture-specific norms of behaviours based on the normative approach (Schlund, 2014). In the Chinese culture, politeness is derived from the old Chinese character Li ( 禮 ), a classical notion formulated by Confucius (aka Kongzi, literally “Master Kong”, 551-478 bc ).…”

Section: Theoretical Underpinnings and Hypothesis Developmentmentioning

confidence: 99%

Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction

Liu

Phau

et al. 2016

EJM

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Purpose This study aims to investigate the main and interactive effects of three employee attributes, namely, employee friendliness, helpfulness and respectfulness, on customer satisfaction in Mainland China. Design/methodology/approach A 2 × 2 × 2 between-subjects experimental design enabled an eight-scenario study depicting a service experience manipulated by employee friendliness (high/low), helpfulness (high/low) and respectfulness (high/low). Findings It is found that the effect of respectfulness has the strongest impact on customer satisfaction. Customer satisfaction generated by helpfulness is higher when respectfulness is high rather than low, while the interaction between helpfulness and friendliness is not found, even though helpfulness exerts a stronger effect than friendliness on customer satisfaction. Customer satisfaction is also maximized when all three positive interpersonal attributes all jointly presented. Interestingly, the absence of respectfulness tends to trigger a negative effect, while the display of friendliness results in a positive effect. Research limitations/implications Beyond the joint positive effects on service outcomes, different interaction patterns reveal that the display of friendliness is desirable and beneficial to enhance interpersonal outcome. However, the communication of respect is crucial, and, as such, managers and employees need to strive for a good balance on how to demonstrate these behaviours in critical moments such as service recovery. The findings from relative and interactive effects of three employee attributes are new in the literature and provide significant theoretical and managerial contributions for both researchers and managers. Originality/value This study takes the first step in decoding the cultural meaning of employee attributes through integrating Chinese traditional philosophy, Li (i.e. politeness), into a specific service setting by examining its comparative effects with other attributes.

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Section: Theoretical Underpinnings and Hypothesis Developmentmentioning

confidence: 99%

Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction

Liu

Phau

et al. 2016

EJM

View full text Add to dashboard Cite

show abstract

“…In her non-contextual approach to linguistic politeness, Schlund (2014) claims that it is possible to describe politeness formulae systematically on pragmatic, semantic and formal grounds. If we restrict the viability of our analysis to the concrete contexts, which are necessarily unlimited, it is impossible to carry out linguistic politeness research at meso-and macro-levels (Terkourafi 2005).…”

Section: Methods and Data: The Roman Comedymentioning

confidence: 99%

Congratulations in Latin Comedy: Types and functions

Gómez

2016

Journal of Politeness Research

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This paper contributes to the study of linguistic politeness in the Latin language, through the analysis of the speech act of congratulation. Taking the comedies of Plautus (ca. 254-184 B.C.) and Terence (ca. 185-159 B.C.) as the corpus, the present study analyses both the possibilities that the speaker has at his/her disposal to express this communicative intention, and the interferences that are produced with other speech acts that are conceptualised in a similar way in the corpus. The article also discusses some of the sociolinguistic distribution tendencies at play.

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“…Their model is thorough and comprehensive; it particularly provides a firm foundation for theoretical and empirical foundation for studies in politeness scholarship (Locher & Watts, 2005). In fact, Schlund (2014) has argued that the politeness approach of Brown and Levinson (1987) is ‗the most famous and most frequently applied model of politeness', and it is one of the most cited in im/politeness research (Culpeper, 2011b).…”

Section: Politeness In Yorubaculturementioning

confidence: 99%

Im/politeness in Muslim Discourse: A Study of Nigerian Friday Sermons

Kareem¹

2018

IJLC

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This paper investigated the use of im/politeness in Muslim sermons or Khutbahs. The study attempts to show that the Muslim sermon, in its aim to impart various types of religious information to the congregation, is a communicative event that is capable of generating ill-feelings among its various audiences. The Imam is thus expected to make strategic use of politeness elements in his delivery or risk compromising the efficacy of the sermon. To identify these elements, a modified version of Brown and Levinson's (1987) model of politeness was used as an analytical framework. Using naturally occurring data collected from Friday sermons, the study shows that the Imams used several politeness strategies identified in the Brown and Levinson model. Furthermore, the inclusion of data comprising sermons delivered in Yorùbá adduced evidence of the influence of the Yorùbá culture in the linguistic politeness practices of the Imams. In addition, it is shown that although the Imams used the traditional Face Threatening Acts (FTAs), these largely amount to ‗conventional aggression' (Harris, 2001)or ‗unmarked FTAs' (Dynel 2015). The study concluded that the Imams were characteristically polite in their delivery, and politeness is an important feature in a religious discourse such as the Friday sermon.

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On form and function of politeness formulae

Cited by 33 publications

References 17 publications

Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction

Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction

Congratulations in Latin Comedy: Types and functions

Im/politeness in Muslim Discourse: A Study of Nigerian Friday Sermons

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