2023
DOI: 10.1177/08969205231202873
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On Digital Fetishism: A Critique of the Big Data Paradigm

Andrea Miconi

Abstract: The article takes into exam the current literature about Big Data and data capitalism, from the perspective of the critical Internet theory. Particular attention will be placed to the ideas of data exploitation and raw data, which will prove to betray a form of digital fetishism: in short, the focus on the final results of the production process, rather than on the social relations by which the very same process is fueled.

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Cited by 2 publications
(1 citation statement)
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“…The article asks how to best theorise and analyse online activities in digital capitalism and argues for the need to distinguish between wage labour and lifeworld activities. Andrea Miconi (2024) discusses three acclaimed approaches in the big data paradigm: Nick Couldry and Ulises A. Mejias' data colonialism, Viktor Mayer-Schönberger's big data concept and Shoshana Zuboff's surveillance capitalism. Instead of reviewing the books, the article sets out the standard features of all three approaches and what tends to be emblematic of the big data discourse in general: an over-emphasising and even fetishisation of the role of big data and an under-estimation of the role played by human labour.…”
Section: Domination Abstraction and Fetishmentioning
confidence: 99%
“…The article asks how to best theorise and analyse online activities in digital capitalism and argues for the need to distinguish between wage labour and lifeworld activities. Andrea Miconi (2024) discusses three acclaimed approaches in the big data paradigm: Nick Couldry and Ulises A. Mejias' data colonialism, Viktor Mayer-Schönberger's big data concept and Shoshana Zuboff's surveillance capitalism. Instead of reviewing the books, the article sets out the standard features of all three approaches and what tends to be emblematic of the big data discourse in general: an over-emphasising and even fetishisation of the role of big data and an under-estimation of the role played by human labour.…”
Section: Domination Abstraction and Fetishmentioning
confidence: 99%