On Company Time

Introduction

“…13 These parameters reflect both the epistemology of a given discipline and the taxonomic intentions, or intuitions, of researchers, as Donal Harris creatively demonstrates when, working out of modernist studies, he groups, under the term big magazine, "an eclectic range of periodical genres" whose common characteristic "is a conscious effort to expand their readerships by way of their textual and visual styles rather than their content." 14 As his work shows, the taxonomic ambiguities of magazines are in reality not so much a problem as an opportunity for periodical studies. They enable scholars to assemble their parameters in new ways and to formulate new conceptions of "bigness."…”