Advances in Intelligent Web Mastering
DOI: 10.1007/978-3-540-72575-6_26
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On Clustering Visitors of a Web Site by Behavior and Interests

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Cited by 6 publications
(6 citation statements)
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“…This study is a part of the Gugubarra project 25, 26, which investigates Internet users' preferences, explores their behavior and builds some profiling mechanisms (i.e. the non‐obvious‐profile that represents the user's interest with respect to a list of predefined topics on a website 27).…”
Section: Related Workmentioning
confidence: 99%
“…This study is a part of the Gugubarra project 25, 26, which investigates Internet users' preferences, explores their behavior and builds some profiling mechanisms (i.e. the non‐obvious‐profile that represents the user's interest with respect to a list of predefined topics on a website 27).…”
Section: Related Workmentioning
confidence: 99%
“…Knowledge of the different user types, or communities, can facilitate the improvement of the website by identifying and satisfying differentiated user needs and preferences [34, 35]. For our clustering, we include two types of user information, displayed in Table 1.…”
Section: Methodsmentioning
confidence: 99%
“…in [2] the famous k-means. Gugubarra uses the Takahe Cluster Algorithm [8] (Takahe is a bird from New Zealand), which is a combination of hierarchical clustering with a centroid based method including a priority. It allows clustering Web users by similar interest in several topics.…”
Section: E User Feedbackmentioning
confidence: 99%
“…We cluster Web visitors by clustering similar profiles of interest [8]. Cluster of Web visitors can then be used to analyze patterns of interests in the Web community and to forecast further behavior.…”
Section: Introductionmentioning
confidence: 99%
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