Abstract:BAR is the flagship international journal of ANPAD-Brazilian Academy of Management, which is one of the oldest and most prestigious academic societies in Brazil and Latin America. Since 1976, ANPAD hosts conferences on a myriad of topics of interest in business and public administration, management science, and organization studies (hereafter referred to as BPA/MS/OS), with its annual meeting (ENANPAD) attracting over a thousand participants in the fields of marketing, strategy, technology and innovation manag… Show more
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