On Auto Brand Mark Design

Abstract

The auto brand mark design is the core of auto brand image system, the important element of auto body styling design and the carrier of auto culture, which possesses both practical and artistic value and reflects the materiality and spirituality of auto culture. The cultural feature, artistic value, ethnic styles, identifiability and symbolic features of brand mark design together determine that auto brand mark design has its own designing laws. This paper focuses on the method of classifying different approaches to brand mark design, promotes designing principles of brand mark and then analyzes future design trends.