Omnichannel Retailing in Light of Psychological Factors: A Mediated Model
Asif Ali Safeer,
Iqbal Hussain,
Muhammad Abrar
et al.
Abstract:Purpose
Retail businesses have been seeing dramatic changes in the last decades. It has evolved from single-channel retailing to omnichannel retailing, providing a seamless shopping experience to customers. Customers armed with modern technology are creating challenges for retailers and forcing them to create an omnichannel environment. So, implementing an omnichannel retailing strategy is a big challenge for retail managers in the age of modern technologies. Retailers could evaluate consumers’ us… Show more
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