Omnichannel retailing and post-pandemic recovery: building a research agenda

Salvietti, Giada; Ziliani, Cristina; Teller, Christoph; Ieva, Marco; Ranfagni, Silvia

doi:10.1108/ijrdm-10-2021-0485

Cited by 50 publications

(80 citation statements)

References 85 publications

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“…Salvietti et al. (2022), in their article on omnichannel retailing and post-pandemic recovery, clearly laid down five promising future research areas in the post-Covid-19 period.…”

Section: Discussionmentioning

confidence: 99%

“…Several research articles in the highly referred retailing journals have pointed out that the Covid-19 pandemic presented an opportunity, though forced, for retailers to develop new business models by integrating or abandoning best practices in the shopping context (Roggeveen and Sethuraman, 2020;Salvietti et al, 2022). There has been a constant call for research on changes in consumer shopping behaviour post-Covid-19 (Sheth, 2020).…”

Section: Discussion and Theoretical Contributionsmentioning

confidence: 99%

“…6. Implications 6.1 For retailers Salvietti et al (2022), in their article on omnichannel retailing and post-pandemic recovery, clearly laid down five promising future research areas in the post-Covid-19 period. One such topic was understanding the evolving customer journey in retail shopping; how the pandemic has altered this journey by preventing customers from accessing specific touchpoints and channels, forcing them to adopt new channels and behaviours.…”

Section: Focus On Negative Emotional and Psychological Experiences Le...mentioning

confidence: 99%

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Long-term changes in consumers' shopping behavior post-pandemic: an exploratory study

Gupta

Mukherjee²

2022

IJRDM

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PurposeShort-term changes in consumers' shopping behaviour due to the Covid-19 pandemic have been studied, but not the long-term effects. This study fills this gap by exploring the long-term changes in consumers' retail shopping behaviour, due to their experiences of the Covid-19 pandemic.Design/methodology/approachQualitative data were collected from one hundred fifty-nine respondents, and grounded theory approach was applied for interpretation. Gioia thematic analysis method, open coding, and axial coding were used for analysis.FindingsIndividuals who positively approached their experiences during the Covid-19 demonstrated increased pro-sustainable and pro-environmental self-identity, resulting in sustainable consumption and a shift to online shopping. Individuals having overpowering negative experiences demonstrated heightened fear of missing out (FOMO), loss aversion, and rumination. While shopping, they demonstrated herd behaviour and shifted to online shopping.Research limitations/implicationsThis study highlights emotional and psychological mechanisms influencing long-term changes in consumer shopping preferences post Covid-19 pandemic. The generalizability of the findings is limited due to the study's exploratory nature and the sample size.Originality/valueThis study contributes to shopping behaviour literature by uncovering novel constructs of self-identity, loss aversion, FOMO, and rumination as antecedents to long-term shopping behaviour changes post-Covid-19. It provides a new conceptual model of consumers' shopping behaviour, which may be empirically validated.

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“…Salvietti et al. (2022), in their article on omnichannel retailing and post-pandemic recovery, clearly laid down five promising future research areas in the post-Covid-19 period.…”

Section: Discussionmentioning

confidence: 99%

Section: Discussion and Theoretical Contributionsmentioning

confidence: 99%

Section: Focus On Negative Emotional and Psychological Experiences Le...mentioning

confidence: 99%

See 1 more Smart Citation

Long-term changes in consumers' shopping behavior post-pandemic: an exploratory study

Gupta

Mukherjee²

2022

IJRDM

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“…Delasay et al ( 2021 ) linked retailers’ operational changes in response to COVID-19 to the customers’ shopping behavior in a model of the delivery and curbside pickup. Researchers pointed to the challenges of competition and price pressure all being reinforced in the post-COVID period for omnichannel retail as a high-transparency context (Salvetti et al, 2022 ). Likewise, the relationships between the responses of omnichannel retailers and consumers to the pandemic are the focus of this research; however, the presented model incorporates a wider range of variables related to inventory policies, risk pooling, and strategic consumers.…”

Section: Review Of Literature On Supply Chain Disruptions Related To ...mentioning

confidence: 99%

Product availability and stockpiling in times of pandemic: causes of supply chain disruptions and preventive measures in retailing

Ovezmyradov

2022

Ann Oper Res

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The coronavirus pandemic in 2020 brought global supply chain disruptions for retailers responding to the increased demand of consumers for popular merchandise. There is a need to adapt the existing supply chain models to describe the disruptions and offer the potential measures that businesses and governments can take to minimize adverse effects from a retail logistics perspective. This research analyses the possible reasons for supply and demand disruptions using a mathematical model of a retail supply chain with uncertain lead times and stochastic demand of strategic consumers. The established concepts of supply chain management are applied for the model analysis: multi-period inventory policies, bullwhip effect, and strategic consumers. The impact of the pandemic outbreaks in the model is two-fold: increased lead-time uncertainty affects supply, while consumer stockpiling affects demand. Consumers' rational hoarding and irrational panic buying significantly increase retailers' costs due to higher safety stock and demand variability. The bullwhip effect further exacerbates the disruption. The research contributes to the recent literature on business response to supply chain disruptions by developing a model where both retailers and consumers decide on the order quantity and reorder point during a pandemic outbreak. Buying limits, continuous inventory review, government rationing, substitutability, and omnichannel fulfillment are the measures that can limit the damage of supply chain disruptions from stockpiling during the pandemic. Effective communication and price and availability guarantees can mitigate the negative impact of panic buying.

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“…In the same way, Mrutzek-Hartmann et al (2022) finds that specific bundles of transformation resources and capabilities will condition the success of omnichannel strategies. Salvietti et al (2022) builds upon previous literature in omnichannel retailing to present a research agenda and a framework synthetising the theoretical foundations of omnichannel retail.…”

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confidence: 99%

Guest editorial: Building resilience in retail for the post COVID world – marketing and operations perspectives

Brusset

2022

IJRDM

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This special issue features a selection of the best papers presented at the 6th Colloquium on European Research in Retailing (CERR), where academics discussed the challenges retailers faced in overcoming the COVID-19 pandemic and the aftermath of the numerous disruptions. The Colloquium took place at the Sophia Antipolis campus, near Nice, of the SKEMA Business School on July 15th to July 17th and was chaired by Prof. Xavier Brusset together with Professor Marta Frasquet from Valencia University. At this edition of the Colloquium, as it took place less than a year after the preceding one in Valencia, expectations about the number of submissions were low. Yet, perhaps because participants were spurred by the possibility of meeting in person or because the topic was enticing, 53 papers were presented over two days, covering a wide array of retailing topics relevant to professionals and academics. Austrians and French academics were present on site in numbers and quality. As this was a hybrid event, slightly more than half of the participants were following or presenting their work online.The turmoil that has followed the pandemic has brought on a considerable number of changes in consumers' and retailers' attitudes and behaviours. New trends have been started, new retail formats and new services have been invented. Traditional visions of consumer attitudes about how, what and where to buy have had to be discarded or completely revisited. Retailers who understood how to transform themselves and were agile enough to do so have been able to prosper. On one hand, such trends as consumer adoption of the mobile channel, the search for environmentally safe products and services have all been exacerbated over the last two years. On the other hand, the new needs and the disruptions in the supply chains able to provide for them have led to extensive inventory problems throughout the retail industry, from garments, to cars, to electronic products and food.In this special issue, the articles can be separated into three major areas. In the first, scholars looked into the changing nature of consumers' attitudes towards retail. The research is of an observatory nature and tries to understand the changing consumption patterns and the emergence of the mobile channel (or m-channel). In Azuma et al. (2022), UNIQLO's strategy to aggregate disparate consumer segments so as to hold onto a large slide of the "bigmiddle" retail market. Bezes (2022) shows how the image of the retailer and its online and mobile channels all contribute to the overall customer satisfaction, especially if the images of all channels are congruent. Risberg and Jafari (2022) find that the sales mix between channels influences the last-mile delivery practices and consumer experience. In particular, retail chains with large physical stores offering remote services in some way are competing with their own network.In the second, the focus of study is mobile shopping. Since this new channel became of age, retailers have been trying to harness its power. In this catego...

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Omnichannel retailing and post-pandemic recovery: building a research agenda

Cited by 50 publications

References 85 publications

Long-term changes in consumers' shopping behavior post-pandemic: an exploratory study

Long-term changes in consumers' shopping behavior post-pandemic: an exploratory study

Product availability and stockpiling in times of pandemic: causes of supply chain disruptions and preventive measures in retailing

Guest editorial: Building resilience in retail for the post COVID world – marketing and operations perspectives

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