Omnichannel retailing: a tale of three sectors

Iglesías-Pradas, Santiago; Acquila-Natale, Emiliano; Del-Río-Carazo, Laura

doi:10.1080/1331677x.2021.1991825

Cited by 8 publications

(6 citation statements)

References 41 publications

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“…Third, from H9, H10, H11, and H12, the mediating effect of consumer perceived value on the perceived usefulness, perceived entertainment, and perceived cost of the channel migration intention is confirmed, which is consistent with previous studies ( 13 , 19 ). Retailers should increase consumer's perceived value to maximize their profit.…”

Section: Discussionsupporting

confidence: 88%

“…Kumar and Grisaffe ( 69 ) combined the TAM and VAM models in the research of online shopping intention and considered the mediating role of perceived value between perceived usefulness, perceived cost, and online shopping intention. In the research on channel switching intention and cross-channel retention intention, perceived value is also regarded as a mediating variable of perceived usefulness, perceived entertainment, and perceived risk, and the research has further explored the influencing mechanism ( 13 , 19 ). Based on the VAM theoretical model and the above research, this paper proposes the following hypotheses ( 70 ):…”

Section: Hypotheses Model and Methodsmentioning

confidence: 99%

“…From the perspective of specific consumption categories, the per capita consumption expenditure on food, tobacco, and alcohol increased by 4%; the per capita consumption expenditure on education, culture, and entertainment decreased by 2.1%; and the per capita consumption expenditure on clothing, daily necessities and services, and transportation and communication showed either a small increase or decrease. 1 Enhancement of the shopping experience has been addressed by previous studies, and new retailing modes combining online and offline have become an urgent concern for retailers ( 11 – 13 ). An increasing number of retail enterprises have begun to use channel layouts to further improve the purchasing efficiency for customers and improve the satisfaction of customers' purchasing experience ( 14 – 17 ).…”

Section: Introductionmentioning

confidence: 99%

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Driving mechanism of consumer migration behavior under the COVID-19 pandemic

Wang

Chen

Zheng

et al. 2023

Front. Public Health

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IntroductionChina is now in the post-period of COVID-19 epidemic prevention and control. While facing normalized epidemic prevention and control, consumers behavioral intention and decision-making will still be influenced by the epidemic's development and the implementation of specific epidemic prevention measures in the medium to long term. With the impact of external epidemic prevention environment and measures, consumers' channel behavior has changed. How to better promote channel integration by adopting consumers' channel migration behavior is important for channel coordination strategies.MethodsThis paper takes fresh product retailing under normal epidemic prevention and control as an example and examines the change in channel migration behavior. Based on the value-based adoption model (VAM), this paper discusses the influence of channel characteristics and channel switching costs on channel migration intention, the mediating effect of perceived value between various influencing factors and channel migration intention, and the moderating effect of channel switching cost on perceived value and channel migration intention. Thus, an empirical study was carried out with 292 samples to verify the hypotheses.ResultsThe results show that under normal epidemic prevention and control, the influencing factors in the VAM model have a significant impact on channel migration intention; perceived value plays a mediating role between various influencing factors and channel migration intention.DiscussionsThe COVID-19 pandemic has had a significant effect on daily life and purchasing behavior. In the context of this pandemic, we have confirmed that consumers will probably change to other retailers when the usefulness, entertainment, and cost meet their expectation for purchasing fresh products. Channel characteristics have versatile features, such as channel structure and supply chain mode, which affect consumer behaviors in different ways. The perceived value comes from expectations and experience. Retailers should try to keep their products fresh and provide consumers with a high-level shopping experience during sale.

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Section: Discussionsupporting

confidence: 88%

Section: Hypotheses Model and Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Driving mechanism of consumer migration behavior under the COVID-19 pandemic

Wang

Chen

Zheng

et al. 2023

Front. Public Health

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“…A previous study [71] demonstrated that retailers from apparel, groceries, and home furniture had a better omnichannel performance during the pandemic in Spain. The degree of online adoption among customers varies according to the sector, with customers from the apparel sector being the most digitalized [71] . Another paper [72] investigated large clothing and apparel retailers in Spain during the pandemic.…”

Section: Resultsmentioning

confidence: 96%

Measuring the performance of retailers during the COVID-19 pandemic: Embedding optimal control theory principles in a dynamic data envelopment analysis approach

Melo

Alves

Callefi

et al. 2023

Operations Research Perspectives

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“…That is, multichannel retailing can be seen as the reflection of the effect of the digital transformation on the processes, structure, culture, and even the business model of the company, on the one hand, and its support of customer-centric approaches, on the other. In other words, some aspects of multichannel retailing may be more apparent to consumers (e.g., touchpoints), while other operational resources are necessary, but not visible to consumers, to achieve optimal channel performance (e.g., back-office systems) [21], and both aspects are interrelated.…”

Section: Outline For a Research Framework On Multichannel And Omnicha...mentioning

confidence: 99%

The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail

Iglesías-Pradas

Acquila-Natale

2023

JTAER

Self Cite

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Multichannel and omnichannel strategies have become a critical aspect of retailing. In this study, we present an overview of multichannel and omnichannel retail and discuss its applications in the future of retail. To do so, we explore the different areas of interest in multichannel and omnichannel retail highlighted in previous scholarly research, as a preliminary step to propose a comprehensive framework of themes that should be paid attention to for future advancements in the field. A total of 11 studies addressing the main theme of Multichannel Retail and Its Applications in the Future of E-Commerce illustrate this overview and the framework.

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Omnichannel retailing: a tale of three sectors

Cited by 8 publications

References 41 publications

Driving mechanism of consumer migration behavior under the COVID-19 pandemic

Driving mechanism of consumer migration behavior under the COVID-19 pandemic

Measuring the performance of retailers during the COVID-19 pandemic: Embedding optimal control theory principles in a dynamic data envelopment analysis approach

The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail

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